Spring/summer 2011 looks set to be a strong season for trend directions, with a cautious note of optimism running through many collections as designers mooted bold colour and commercially led fabric directions.
One of the most commercial trends is for the new mood of pastoral romance, with lace, ruffles, florals and chambrays embracing a bucolic feminine romp. The 70s continue as a key inspiration, with looks that cross from hippy boho to the more sophisticated YSL-inspired luxe safari. 70s punk is also an influence for next summer, along with the continuing feel for simple basics – a trend with its roots in this winter’s Céline and Chloé collections.
In fact, the overriding message for next season is one of simplicity, of stripping back and cherishing more basic looks. That new mood puts greater emphasis on a strong colour palette, marrying minimal silhouettes with flat planes of vivid brights, and there is an almost childlike simplicity in the intense yellows, pinks, oranges and reds that look set to create a positive, uplifting mood next summer. That warm end of the spectrum is balanced by a range of cool blues, aquatic turquoises and peacock tones, while the stark contrast of white underpins the whole season.
In line with that uncomplicated aesthetic, we can expect to see a return to simple fabrics such as smooth, flat cottons, and poplin, denim and chambray, all worked with a new level of fashionability. In contrast to those simple, honest fabrics, designers opted for the more romantic feel of delicate lace, whitework, broderie anglaise, crochet and cutwork, layered in mismatched combinations, or maybe mixed back with floral prints for a pastoral, feminine feel.
And it’s a strong print season too, with confident, unexpected pattern clashes confirming the optimistic mood. Other key print trends include simple hooped stripes, cut-about stripes, foliage, pretty flower motifs and spatter patterns.
Written by Sue Evans, Senior Editor, Catwalks at WGSN
– the global leader in fashion and style forecasting. Since graduating from the Royal College of Art, Sue had a long distinguished career in trend forecasting and fashion consultancy, working with international retailers and manufacturers including Onward Kashiyama, Isetan, Bloomingdale’s, Coca-Cola, Shiseido and Arcadia. Sue has been with WGSN since its launch in 1998 and was instrumental in creating the Catwalks, What’s in Store and Close-to-Season directories.