The Council of Textile and Fashion Industries of Australia (TFIA) Chief Executive, Richard Evans says that a new era for the textile and fashion industry awaits it after this week of intense politics and economic news. Evans suggests with political certainty, low interest rates and an economy showing signs of recovery then consumers will re-enter the market.

“This week will be a fascinating period for the industry,” Evans said. “Retail trade figures are out, the Reserve Bank meets to discuss interest rates, job figures are due, and we have a federal election. This all means we may have a positive market intervention and consumers will begin to come back before Christmas.”

“We believe consumers will welcome the end to political uncertainty this weekend and begin to re-enter the market,” Evans said. “Our expectation is the August interest rate cut will begin to impact consumers from October, and coupled with the end of uncertainty from a minority government, consumers will begin to loosen their spending habits.”

“No matter the result on Saturday, there is one thing of which we can be certain … there will be no minority government and that is the result the industry wants,” Evans said. “We don’t expect retail sales to have changed significantly in July because consumers have closed their wallets and purses; and whilst we may see an increase in unemployment in some markets, we don’t expect the Reserve Bank to cut rates further from record lows. But, with a clear result on Saturday, we expect consumers to be reassured and keen to come back to the market.”

“Consumers need security; they want secure jobs and they want a secure government; and they want an end to the constant news of doom and gloom from and this overly long election campaign.” Evans said.

The Textile and Fashion industry will be keen for early talks with an elected Rudd or Abbott government about the sustainability of the sector. Textiles and fashion have an impact on virtually everything we touch in our daily lives and we must begin to acknowledge its importance to, not only the economy, but society. Both Parties have released policies that are at the core of the Textile and Fashion industry needs.

“The Rudd Government has foreshadowed changes to the over regulated labour market and we will be keen to talk to them about reducing the current burden within our industry, specifically for small businesses,” Evans said. “Mr Rudd has also indicated tax incentives for our small businesses and these will be welcomed.”

“Mr Abbott has offered Strategic Growth Action Agendas which hits our industry’s policy buttons because we need a cultural change in policy development from the federal government,” Evans said. “So no matter who is successful on Saturday we see a new era for the Textile and Fashion industry.”

“Consumers drive the market and once they have political certainty, low interest rates and good economic news we expect them back in the market in November allowing much needed cash to flow through the supply chain over the next six months.” Evans said.

Richard Evans, TFIA CEO aims to represent the industry to government going forward.

EXPOSED Online editor, Sacha Strebe chats to him about the future of manufacturing in Australia, how we can develop an industry body, and why consumers aren’t buying.



For more information, visit fashionexposed.com

To learn more about the TFIA, visit tfia.com.au

She presented a concise synopsis at the Fashion Exposed Conference today that revealed the top 10 essential accessory trends for fall/winter 2014, across categories including jewellery, bags, eyewear, footwear and belts, as well as directional colour palettes, prints and patterns, and trims.

Here are Stylesight’s top 10 trends for accessories F/W 14:

1. Rich Synergy: Lush, Sensuous palette
2. Peaceful Solace: Soft, whispering shades
3. Dark Desire: Moody, mysterious hues
4. Optimistic Showers: Bright, joyful colour
5. Folklore Fusion: Rich bohemia
6. Muted Minimalism: Tender volume
7. Firm Code: Black armor
8. Dark Romantics: Ethereal lace
9. Punch of Pop: Happy graphics
10. Rainbow Revolution: Colour confidence

Through John’s experience at Myer, he discussed how you can create atmosphere and theatre through Visual Merchandising.

He spoke with EXPOSED online editor, Sacha Strebe about budgeting for VM, where you can seek inspiration & new ideas, some of the consumer touch points, and his rule of odd numbers.

Tomorrow is your last chance to attend the Fashion Exposed Conference.

For more information, seminar line-up and times, visit fashionexposed.com

We chat to Stylesight Trend Specialist, Lyndal Wallis at Fashion Exposed on what a Megatrend is, how we interpret them, and how trends impact design.

The Fashion Exposed Conference continues today and tomorrow at the Melbourne Exhibition Centre.

For the complete line-up and session times, visit fashionexposed.com

These are his key take aways:

- The longer you’re online, the more people will find you. We’re playing the long game
- Use social media to amplify, don’t be afraid to communicate often
- Develop your own voice
- There are many elements to a digital strategy, you don’t need to do all of them, just do what you do with passion

Don’t miss our full seminar line-up on Day 2 of Fashion Exposed with key speaker, John Strickland of Myer talking about `How Visual Merchandising can influence the customer’.

For session times and more information, visit fashionexposed.com

After noticing a distinct gap in the market for sensual products for women that incorporated high-end design with an affordable price tag, Emily Bendell realised her calling.

Based in London, BlueBella kicked off in 2006 with the mission of making every woman feel fabulous. Their size range reflects this philosophy starting at a UK dress size 6 to 26 and running from an A cup to G cup. Their core offering is elegant sensual styles that are also wearable, designing with `real women in mind’.

Bluebella will make its official debut into the Australian market at Fashion Exposed trade event this weekend August 25-27 at the Melbourne Exhibition Centre. This is the first BlueBella collection to launch outside Europe, working with Australasian distributor, The Love Group.

The theme for this collection is ‘Tales of Seduction’. It’s about sensuality and intrigue, excitement and intense pleasure, secret liaisons and delicious decadence but also of empowerment and control.

`Tales of Seduction’ is about a woman who knows her own mind, knows what she wants, and feels absolutely fabulous in getting it. She is in control. She is beautiful and feminine, but she is fierce too. She is writing her own story. She is the author of her own tales. Softly playful styles such as Tatiana and Brigitte are all about the bedroom and allow one to be soft and feminine. While provocatively erotic styles such as Lavinia and Eden feature bondage-inspired strapping, but are still beautifully wearable under any outfit. The fun is in knowing how amazing you look under your clothes…’

Don’t miss this exciting new lingerie brand and collection.

Visit BlueBella on stand 3618 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

Jeannyfe Spary details her personal story from a small child with big dreams in the Philippines to launching her new label Harspa at Fashion Exposed this month

I was constantly bullied during my younger years, even when I reached high school and in my university days, because of how I dress or carry myself. These experiences left me feeling as if there was something wrong with me and I thought that’s why they acted like that towards me. So I keep myself busy inside our family home in the Philippines and spent much time drawing, playing with my toys and dolls with my sister.

I said to myself “I will not let these experiences affect my life.” So I prayed for anyone who bullied me that they will be blessed in their lives and I forgave them for whatever they did towards me, intentionally or unintentionally.

My mum usually cuts the patterns in paper and sewed clothes for me and my sister during occasions growing up, she also sewed curtains for our home. I watched her using the manual paddled SINGER sewing machine. I became very interested in what she created from a very young age. When I turned nine, my father who worked abroad sent me six mini dolls that were four inches tall and had six different hair colours. They had tiny dresses of course, so I began cutting different paper dresses and coloured them individually so I could play dress ups with it. I spent many hours doing it because I enjoyed it a lot. I didn’t find friends really but the closest people in my life are still my family.

On my mum’s side, my cousins and aunties always passed on their out grown clothes and mum was so happy because we could save a lot of money, and she would adjust them to fit my size. So I was able to see what she did to all those dresses and I’m so proud of her hard work and creativity.

I got busy making dresses for my mini dolls and used fabric instead. Then she taught me how to wear 2 inches high heels when I tuned 12 years old. Every time I came home from school, she asked me to practice how to walk straight gracefully with a chin up position, she put books on my head and instructed me to walk straight without dropping them.

When I turned 14, I designed and sewed my first plain pink blouse with piping on the edges of the fabric of my floral printed skirt. I wore them confidently at school but nobody knew that I made them. My father also sent me fabrics from the Middle East. I designed my dresses on it, then my mum sewed it and sometimes I would pay my neighbour, who is a dress maker, to do it for me too. When I saw any of my mums old clothes from when she was young, and I liked the fabric, then I would recycle it by making it into another blouse, skirt or dress. My love for wearing them never ends because I’m the only person who has it and people notice that it’s unique.

There is no university or fashion design school in the Philippines, so I took a Bachelor of Science in Tourism instead where I learned about the culture of different people and how they dress, the fabrics they use and create that are specific to their nation. This developed my eagerness to create unique clothes and express who I am.

I joined a beauty pageant contest from 18-21 years old, just to model different clothes designed by different Filipino designers on stage. But after my studies, I worked to help my sister to university and my brother to school because my father stopped working abroad. So I worked in different offices and traveled to different countries and all along I took in the different styles, and heard famous designer names. YouTube is great because I can see the styles from different designers each season around the world.

I then got married at 26 with my Australian husband. I stopped working for myself for almost 9 years to help build my husband’s painting and decorating business and take good care of our three wonderful girls.

As the days go by, I see myself in my three unique daughters, watching them grow play dress up at home. They talk about shoes, bags and dresses to wear and sometimes draw and colour them. I said to myself “it’s time for me to do what I really love to do”. This time it will be great and even better because I have my three girls who are interested too. It will be good to work together even if they are young because they are so creative. So my mind was set to do it and I told my husband “That this time I really have to do what I love to do!”.

A family friend (Neville Harris) saw my shoes and clothing designs, then after a long discussion and planning on our dining table at home, Harspa Pty Ltd (Stands for Harris & Spary) was registered on April 25, 2013. We decided to join Fashion Exposed 2013 with our few passionately-designed clothes, shoes, bags, wallets & bags from our 2014 collection range.

View the Harspa collection on stand 3806 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

There are constant challenges in the ever-changing fashion marketplace, but this is what the City Club brand thrives on.

Since 1948, City Club have become the specialists at manufacturing, wholesaling and distributing mens pants and shorts.

After 60 years, they are now expanding the business to include tailored styles for younger men by interpreting the mens tailoring trends and weaving it into classic collections with quality and value.

City Club is currently sourcing premium cottons, woolblends, technical polyesters and more to continue offering a complete range of styles and fabrics in men’s pants and shorts.

Don’t miss the new collection of slim-fit tailored styles for younger men, as well as new fabrics for the City’s Club’s classic customer, when they showcase the styles at Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

Be sure to visit C C A AUSTRALIA PTY LTD on stand 4204.

For more information, visit fashionexposed.com

Register HERE.

Fashion and design are universal. They’re also fleeting and fickle.

Working with some of the most renowned designers in the world, Cudworth Enterprises has its fingers firmly on the pulse of the global men’s fashion accessory industry.

Purveyors and wholesalers of distinctive men’s jewellery and accessories, Cudworth Enterprises offers the Australian market an expansive range of products. From sage to savage and from stainless steel to sterling silver, only three words guide them in their selection – WHAT MEN WANT

So where did it all begin? And how did they become Australia’s leading wholesaler in men’s cufflinks and jewellery?

Established in 1918, Cudworth Enterprises was a thriving business when new owners purchased it in 2002. Since then, they have continued to expand into men’s jewellery in both stainless steel and sterling silver.

In that same year, they introduced a collection of leather accessories including men’s bags & wallets. Now Cudworth has stockists all over Australia & New Zealand, France and the UK. Brands include Cudworth Collection, Stainless Steel, Hardware by Cudworth, Savage and they are also the distributors for Lanvin-Paris in neckwear and cufflinks.

Next year will mark their 35th year in the industry and they have contributed to the exciting growth in menswear over the years. Now they can easily say their range competes with international brands and they continue to evolve with their leading edge collections. This is attributed to their design aesthetic, which tends to steer away from the usual trends for something original and fresh.

Cudworth International are currently on tour promoting their 2013 jewellery and leathergood collections. This includes showcasing the range at the Bags & Accessories Fair this month.

The leather collections are usually sourced from India but they are looking into Italian leather for 2014. Stainless Steel for cufflinks and jewellery is commonplace at the Cudworth design studio but they are also working a lot more with IP Plating – a coloured plating for steel – to introduce new colours into the collections rather than raw steel.

Visit Cudworth Enterprises on stand 1720 at the Bags & Accessories Fair co-located with Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit bagsaccessories.com.au

Register HERE.

For a designer responsible in creating the iconic Melbourne label DIZINGOF, entirely without formal design training, Haim Bzezinski is surprisingly modest.

A quiet man, Bzezinski tends to shy away from fashion shows and disposable trends, choosing instead to focus on the garments themselves. It is this focus and creativity which has made Bzezinski in to one of Melbourne’s most sought after independent designers.

Born in Israel, Bzezinski and his three brothers were raised by their mother and their carpenter father. For a time the designer worked in carpentry alongside his father, a skill which he still utilizes today, both as inspiration for his work and in designing the DIZINGOF stores. At a young age Bzezinski was uninterested in fashion, instead though his feel for aesthetics and structure was evident in his first love, architecture.

It was this love of combining style with structure which developed into a natural feel for fashion. After leaving home at 21 to travel the world, Bzezinski finally settled in Melbourne, drawn to its independent fashion scene. It was here that he decided to create not buildings, but clothing as carefully designed and constructed as any modern structure.

Astonishingly self-taught, Bzezinski’s designs owe more to the city environment surrounding him than to the influence of one particular designer or teacher. But though he has excelled in his chosen field Bzezinski has not left his love of architecture behind

Designed by Bzezinski to flatter not only his range, but the surrounding area’s atmosphere, DIZINGOF boutiques are as much a reflection of Bzezinski’s innate sense of style as the clothing within them. Truly it is their designer’s background in carpentry and his appreciation of architectural style which have made DIZINGOF boutiques what they are todayture behind

DIZINGOF over the years has remained committed to utilizing not only local design, but local production. The last twelve years have confirmed that creating pieces in Australia leads to not only a better quality garment, but one which helps support local industry. For summer 2009/10, Dizingof’s newest project is taking the brand to the next level within the wholesale industry and introducing Bzezinski’s signature collections to the world.

We had a quick chat with the Dizingof designer before he showcases the current collection at Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

What’s the best part about working in the fashion industry?

All of the amazing opportunities that arise to be apart of exciting events, and meeting interesting people.

What inspires you? How does this influence your design/business?

Unique shapes, not only from a fashion environment, but from architectural structures. Luxurious fabrics, beauty and femininity.

Are you working on any special projects/ranges/collections at the moment?

We are starting to resource unique fabrics from all around the world for our upcoming Summer 2014 range.

What kind of materials do you source for your product range? Why?

Fabrics of a unique texture and quality is our motto. As an Australian based manufacture we are very proud of our unique products. Touch our garments, and you will understand.

What can we expect to see when visiting your stand at Fashion Exposed?

Garments of outstanding design and quality. We are known for our uniqueness and versatility.

Don’t miss DIZINGOF on stand 3916 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

Like Dizingof on Facebook.

Established in China in 1992, Marceleofino (parent company of Ausmarc) began as a small workshop harboring only five employees. After years of operation it has become one of China’s leading uniform manufacturers and a prestigious brand.

In a bid to expand to the Australian market, Marceleofino began operating under the name ‘Ausmarc’ in 2011. Behind all the glitz and glamour of the fashion industry lies a world of creativity, competition and passion. It is these things that push them to continue bringing customers the best quality and style.

At Ausmarc, their customers are their inspiration and pride themselves on delivering satisfaction with forefront quality and craftsmanship. To uphold this quality philosophy, they source a diverse range of fabrics to cater for every customer’s need. Ranging from classic suits to casual shirts.

However, if the customer requests something specific, they will endeavour to fulfill the customer’s needs.

Ausmarc are showing the current summer collection along with a new range of suits and accessories at the upcoming Fashion Exposed.

Expect the newest fashion trends along with the best quality and prices. If there’s something specific you have in mind, talk to their team to arrange the right look and feel for your store.

To celebrate Ausmarc’s second year at Melbourne’s Fashion Exposed, they are offering free shipping for orders over $200.

Visit AUSMARC PTY LTD on Stand 4200 during Fashion Exposed from August 25-27 at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

Pair with these pocket detail jeggings for the cooler months.

Seek out Filo on stand 4000.

Solitaire


This is how you want to look and feel in the summer time.

This stunning kaftan features a magical digital print on a silk georgette fabric for that luxurious, floaty feel.
Don’t miss the new season best seller at Rhea Imports on stand 3236.

Merinomink™


If there’s one investment you need to make this season, it’s this truly versatile Buxton Shrug from Merinomink™.

This truly trans-seasonal piece features a fine lace knit structure with rib trim detail around the neck and body for the ultimate style definition. Dress it up as an elegant shawl or wear it as an accessory piece with jeans and boots.

The exclusive blend of 100% natural fibres – fine Merino wool and luxurious Brushtail Possum fibre has been blended with silk for strength, with angora added for lighter colours.

Merinomink™ is unique in that it has featherweight softness and is incredibly warm, due to the hollow structure of the Brushtail Possum fibre, which traps air both within the fibre and in the fabric when blended with high crimp, fine Merino.

The fibre has no scales, so resists pilling and has outstanding durability and excellent performance characteristics.
Find similar Merinomink™ winning styles at Snowy Peak on stand 3210.

Vicious Venus


A 1950′s classic style, the `Grace’ in Summer Rose floral print is the perfect dress to flatter your curves with elegance and style.

The deep crossover V neck line enhances all busts, while the drop-waisted bodice draws attention to a cinched waist accented by a lovely contasting belt. From this point, luxurious pleated folds drape elegantly.

From garden parties to river cruises, cocktail parties and race days, clients steal the show and everyone’s hearts in this gloriously feminine dress.

It’s simple to see why the `Grace’ in Summer Rose fabric has been Vicious Venus’ best seller for the Spring/Summer 2013/14 Season.

Vicious Venus is one to watch. Visit them on stand 3818.

Bagoraz


True to the handwriting of this European label, this t-shirt is infused with fun, vibrant colours contrasted with soft neutral tones.

The use of cotton, reflective of the label’s emphasis on comfort, is complemented with a linen attachment adding an element of interest and a point of difference to casual, everyday wear.

This tee from the BAGORAZ SUMMER 2013 collection is designed and made in Portugal.

Find similar looks on stand 3824.

Amber Glow


This tailored collarless blazer features a diagonal cut-out across the neckline with front zip opening and shoulder pads.

Made from a luxurious cotton/polyester blend, the style was available in red, black and beige.

See more great styles from Amber Glow on stand 3000.

Cadi


The Valencia dress from the Cadi Coin Collection has seen such high demand that 40% of customers wanted immediate delivery and they have already received repeats.

Cadi designs are 100% Indonesian rayon, hand washable in cool water and colourfast. The unstructured cut of the garments means our 1 size fits a wide variety of figures.

Their designs are sold nationally and exported to Europe, USA and Pacific Islands.

This Valencia geometric print was also available in black, pewter, coral and jade.

Check out the new Cadi collection on stand 3006.

MIGNON


This stunning strapless gown is a showstopper. The fitted bodice flatters the figure before flowing down into a voluminous floor-length skirt.

The intersecting beaded lines add a touch of sparkle for the modern day princess.

Find them on stand 3314.

Eva’s Sunday


This multi-seasonal tunic dress has been crafted from 2-ply Japanese linen fabric lending an elegant simplicity to its style. The button-through at the back is an interesting detail to a seemingly classic style.

Wear as a single piece in summer, or pair with leggings, boots and a merino layer underneath for the perfect winter look.

See other hot styles on stand 3826.

Quazi Holdings

It’s easy to see why this long sleeve cable knit sweater has been a best seller.

Not only does it look incredibly warm and comfortable, its classic chunky style is always on trend, season in season out.

Find more of their top styles on stand 3446.

Heavenly Fur

Jack Frost won’t get through this poncho. The real rabbit fur comes complete with a hood, pockets and tassels for the ultimate protection against the winter chill.

Find more Heavenly Fur at Heavenly Craft on stand 3012.

Are you looking for quality women’s fashion in the latest trends at affordable prices?

Red Yak Design incorporate the current trends from prints to colours into their clothing collections to deliver a fun and fresh range every season.

Their design team are currently working on a new line of animal print dresses in wearable fabrics such as cotton and chiffon.

They will showcase their exciting collection of trendy outfits suitable for youth fashion at Fashion Exposed next month on Stand 3136 from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

Do you love the quality of handmade?

MiInca have taken their love of hand crafted garments to the next level, supporting artisans from Peru for over 15 years.

Their custom-made fashion designs and textiles are made from unique alpaca wool, along with a gorgeous 100% cotton babywear range.

View the MiInca handmade range on stand 3018 during Fashion Exposed from August 25-27 at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

From the mouths of babes, inspiration is born. This is exactly how Samson & Delilah was created.

Craig Missell was trying to come up with a memorable name for his new brand, something that could be used in strong marketing strategies but was also fun. It was proving a challenge, they spent months coming up with and then discounting names, until one day his 10-year-old daughter Sasha, sitting at the dinner table blurted out “how about Samson & Delilah?” and as they say `the rest is history’.

Since their launch in 2011, Samson & Delilah has consistently delivered something new to the children’s wear market. But rather than build on, they have improved on the niche market, with their predominantly natural garment line with a modern bright look.

Their collections balance the functionality and practicality of a well-made garment with the look and feel of funky children’s wear, without loosing the innocence of youth.

Not surprisingly their inspiration mostly comes from their youngest son Jules, who will only wear soft comfortable clothes. They also keep a close eye on what’s trending in the 5-year-old category, and feedback from retailers is key.

They are about to exhibit the brand at Fashion Exposed from 25-26 August at the Melbourne Exhibition Centre.

“Our brand has been extremely well-received through strategically chosen retailers, as we can now see by sales and more importantly re-orders, it is time to take the brand to the next level,” said Craig.

“We needed a vehicle to further showcase the Samson & Delilah brand and once we looked into the choice of exhibitions in Australia, we evaluated price, patronage etc, and it was clear that Informa Exhibitions was the obvious choice for us.”

Samson & Delilah hope to continue their crusade of developing a brand with flair for today’s little heroes.

“We tell them to go further, dream bigger and look great doing it,” he said. “We are dedicated to the brand’s quality. We invest in comfort and fashion.”

View the Samson & Delilah range on stand 4046 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

We look forward to watching the Samson & Delilah brand become a leading children’s wear brand.

Keep up to date with all Samson & Delilah news, reviews and competitions via:
Facebook
Twitter
Website

Watch this short video to view their Winter 13 collection:

It all began when a small town, Australian girl decided to start making eco-friendly bamboo clothing for real women.

After 15 years in the mainsteam retail fashion business, Anna Walsh decided she wanted to design fashion that not only looked great, but also helped the planet. It was then she discovered that you could make clothes out of bamboo!

With a creative focus, and design nous she set about fusing the eco-friendly fabric into her own fashion line, Body Peace.

Soft stretchy fabric made from natural bamboo fiber is the environmentally-friendly choice for leisurewear, travel, and yoga. Bamboo is a sustainable crop which grows at a very rapid rate with no need for irrigation or chemicals.

Bamboo fabric is more breathable than cotton, and more absorbent. It’s hypoallergenic, naturally antibacterial, softer to the touch, and thermal regulating.

Body Peace use this fabric to create elegant, comfortable clothing that flatters all shapes while limiting its impact on the natural world.

“Once you feel for yourself how luxuriously soft it is you’ll want to wear nothing else,” she said.

Inspired by beauty, nature and peace of mind, Anna injects all these aspects into her business and design.

Her main line has been so successful, she’s currently working on a bamboo denim range and her own collection of bedding.

This stunning range of wearable luxury will be showcased on stand 2610 at Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

Improving energy efficiency is a central element of the Australian Government’s Clean Energy Future package because it can help businesses save money on their operating costs while also lowering Australia’s greenhouse gas emissions.

As a result of the Federal Government’s Commitment, the TCF Australia ONLINE ENERGY EFFICIENCY Training & Mentoring Project is able to offer an extensive range of specialist energy efficiency services to small businesses in the fashion, textile, clothing, footwear, leather (TCF) creative, and associated industries across Australia.

As a result of the Federal Government’s Commitment, the TCF Australia ONLINE ENERGY EFFICIENCY Training & Mentoring Project is able to offer an extensive range of specialist services to small businesses in the fashion, textile, clothing, footwear, leather (TCF) creative, and associated industries across Australia.

TCF will be offering FREE mentoring on energy efficiency on stand 1800 during Fashion Exposed from August 25-27 at the Melbourne Exhibition Centre.

For a preview of the service they’ll offer, we asked them for a selection of quick, easy and cost effective ways to reduce your heating, cooling, lighting and office energy usage.

Heating and air-conditioning

The good news is that significant savings can be achieved with simple adjustments in the way the equipment is used. E.g. set thermostat to 24 degrees when cooling and 20 degrees when heating, use fans when possible, and keep systems well maintained.

In addition, install window tinting, insulate and install high star rating inverter style air-conditioning units.

Lighting

Lighting accounts for a significant portion of energy costs in TCF businesses and is one of the easiest areas in which you can save energy and money.

Tips include installing sensors in low usage areas, painting walls and ceilings in light colours and replacing all old-style incandescent lighting.

Office process and other equipment

Switch equipment off when it’s not in use, put equipment on energy saving mode, buy 5 star rated equipment when upgrading.

Some of the top tips for TCF businesses in particular include:
• Air-conditioning system adjustments
• Fluorescent lighting upgrades
• Hi-bay light upgrades

To make sustainable changes to your energy practices build an energy efficient culture, start small and aim high!

To find out more about Energy Efficiency for your retail business visit Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

Register HERE.

The way you look can change your mood!

This philosophy rings true at HOLMES & FALLON.

They love to make their customers feel their best. Whether it’s chic, fashion or casual styles you’re after, their range has something to suit all body shapes and personalities.

Customers needn’t be worried about their imperfections, a Holmes & Fallon long top with a relaxed shape will camouflage rounded tummies and bottoms. Tunic tops are the perfect casual solution.

Their formal outfits are perfect for the office, with a wide range of tops and blouses suited to the corporate life.

Whether it is summer, fall or winter, they offer an exciting range of clothing that will make customers look good in all seasons.

We caught up with the Holmes & Fallon team to learn a little about the history behind this successful brand before they showcase the new range at Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

How did it all start? Tell us the history of your company.

The ‘HOLMES & FALLON’ Label entered the fashion market in 2009. With more than 20 years of experience in the business we wanted to create a label suitable for the 30 plus market.

We understand that we don’t all have perfect bodies but we still want to look and feel gorgeous and enjoy whatever body shape we have been blessed with. This is why we have created a label that offers quality garments at reasonable prices. Each piece has been specially designed with a little extra detail to make you feel special.

We are confident and proud to know that our customers enjoy and love our product as they keep coming back to us.

What’s the best part about working in the fashion industry?

The ever-changing fashion market keeps us happy and inspired and we pass this on to our customers.

What inspires you? How does this influence your design/business?

To see our customers enjoy wearing our label.

Are you working on any special projects/ranges/collections at the moment?

Winter 2014 just completed and cannot wait to show it!

What kind of materials do you source for your product range? Why?

High quality variety of fabrics. To suit everyone.

What can we expect to see when visiting your stand at Fashion Exposed?

Lots of variety. Great prices. Our current Summer 2013 range with stock available for immediate delivery. Plus our new Winter 2014 range. Don’t forget our delicious handmade chocolates for our beautiful customers.

Visit Holmes & Fallon on stand 3420 to take up their offer of a free garment with show orders over $500.

For more information, visit fashionexposed.com

Register HERE.

In 1980, it all began with a few beads. A few earrings sold to a pharmacy sparked a new accessories business and Jaydee Fashions was born.

Seasonal changes in design and colour constantly inspire Jaydee Fashions to create new and unusual pieces.

They’re known for their innovative design, fusing different textures into the one piece.

They’re currently co-ordinating bags and headpieces with colour and texture for the up-coming Spring Racing Carnival. This will involve sourcing a variety of different textures, prints, and fabrics to create a comprehensive range of new fashion accessories.

Jaydee Fashions has grown into a one-stop-shop stocking all accessories across the Bridal, Casual, Evening, Children’s, and Gothic categories. Choose from their extensive range of scarves, jewellery, belts, handbags, hats and head pieces.

Visit Jaydee Fashions stand 3420 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

Their will be plenty of 50% off items to increase margins.

For more information, visit fashionexposed.com

Register HERE.

A girl after our own hearts.

Just like Heidi, we understand accessories are not only an important part of our everyday style, but they are crucial add-on sales for retail revenue.

The Bags & Accessories Fair has all of the new season must-haves in one place. Source and buy the top sellers of the coming season here.

Register now online, bagsaccessories.com.au

S.H.E Jewellery

When it comes to classic style, Coco Chanel nailed it, placing her love of pearls into the `chic’ category ever since.

If this speaks to you too, then you’ll love this nickel-free, glass-pearl necklace with Swarovski crystal elements.

See the entire S.H.E Jewellery range on stand 1736.

For more infromation, visit bagsaccessories.com.au

Don’t miss your chance at buying into the next season’s best sellers when the Australian Shoe Fair hits Melbourne this August.

Here’s our top pick of the exhibitors to seek out from 25-27 August.

Be sure to register online today, australianshoefair.com.au

Amazonas

What’s not to love.

Amazonas Sandals are inspired by the nature and diversity of Brazil.

Don’t miss their range on stand 1424.

Brazil Connection

It’s not often you come across a footwear company where design, fashion, comfort and beauty meet.

The Brazil Connection treads proudly into this territory with the colour, swing, enthusiasm and vibrancy Brazil is renowned for.

Seek them out on stand 1118.

Fiebiger Shoes

This brand creates shoes that stand up to their namesake. Just take this style (above) that’s Galactic by name, galactic by nature.

We love the silver glitter detail at the back of the shoe.

Don’t miss out on more of these snazzy styles on stand 1106.

Miz Mooz

Get ready to dance the night away in Miz Mooz!

This gorgeous t-strap paired with a high yet sturdy three inch heel, means you can stay on your feet all night and not have to worry about changing into flats.

The Waltz sandal paired with a super full a line skirt ensures your dance card will be full!

Miz Mooz fuse fashion with comfort across their entire range of footwear.

Check out their new collection on stand 1110.

Lola G

If you’ve fallen for this colourful beaded sandal in white, then you will love the entire range of fun footwear from Lola G Shoes & Accessories.

View the new collection on stand 2506.

Well, we’re happy to announce the hunt is over.

In this special ‘Seasonal Edits’ post, we showcase a tight selection of the best-selling Spring Summer 2013/14 styles from Fashion Exposed and the Bags & Accessories Fair exhibitors.

And the best part is, you can source and buy other best sellers like these from the same exhibitors at the upcoming trade event from 25-27 August at the Melbourne Exhibition Centre.

Don’t miss your chance to secure next season’s best sellers and stay ahead of your competition.

Register for Fashion Exposed online now, visit fashionexposed.com

And Bags & Accessories Fair at, bagsaccessories.com.au

Talisman

Fresh, fun and ready for the sun, this beautiful `Temptress’ silk kaftan will be the highlight of your summer wardrobe.

The pink peacock print is unexpected and unique, bringing a different dimension to the usual dress code of the hot season.

Find more best selling styles at Holiday Trading on stand 3800.

Holmes & Fallon

This easy-to-wear top in tropical colours will have you dreaming of holidays in the sun.

Find them on stand 3420.

Pizzuto

Looking for the perfect cocktail dress for that party coming up?

All eyes will be on you in this one-shouldered Glazier style from Pizzuto.

The exclusive digital print features on a stretch fabric with feature satin sash.

It’s little wonder this was a winning style for Pizzuto.

Find more like these on stand 3820.

Shovava

An outfit can seem simple without interesting accessories like this beautiful wings scarf.

This stunning digital print is an original hand-painted artwork from `Art of Wide’ titled, Spread Wings, representing nature, freedom and beauty.

The scarf is made from soft natural cotton voile, modal, and silk making for a truly versatile piece.

There are many ways to wear it from a classic scarf or shawl to a tube top, halter top, bandana, turban or even a skirt.

When laid flat, the finished scarf measures 190 cm x 55 cm and is finished with a neat folded stitch.

The beautiful neutral shades of colour allow the wearer to see every stroke of the watercolour hues.

This Shovava scarf comes in four different colour ways.

Find more of Shovava’s styles on stand 3218.

Hot in Rio

This dreamy Demy set is from the Copabana Collection.

The sexy lingerie set comes complete with the famous Brazilian wavy padded bra for the ultimate cleavage decorated with sapphire rhinestones. The gartered mesh ruffle trim and ribbon side bow also add a unique touch.

The set comes with a matching ruffled thong made from lace microfiber.

Fall in love with the new Hot in Rio range on stand 3304.

Micro mini dress

If there’s one must-have item for your wardrobe that spans every season, year in year out, it’s the simple stripe t-shirt dress.

This classic Breton look never fades as a fashion favourite across the ages.

This easy-wearing simple women’s mini dress in yarn-dyed stripes features stretch for comfort and a scoop neckline.

It comes in several colour-ways including white & navy, navy & white, and black.

Find similar classic styles at Universe Group on stand 4120.

Euro Dreaming

Have a little fun in summer with this beautiful, casual orange floral top.

This Mozaic style is made from 100% cotton, an easy choice when the warmer weather hits.

If you love this, you’ll love their new season on stand 3536.

Miniséri

With Parisian style stitched into its DNA, see your style dial triple just from swinging a Miniséri over your shoulder.

This Grand Satchel ‘La France’ will have you swooning, along with the rest of their collection.

See the range on stand 2426.

The Design Edge

It doesn’t get more luxurious than this.

This exclusively-designed ladies handbag has been crafted from superior jersey cowhide trimmed with orange dry mill leather.

The brushed gold fitting anchors add the finishing touch complete with tab closure, rolled handles and trims.

View The Design Edge range on stand 2014.

Things Terrific

This cross body sling bag is made from full grain leather in a brilliant Grenadine’ colour.

The bag features an all leather adjustable strap, light gold fittings, cotton dot lining with 5 leather trim card slots, one back slip pocket and black painted edge trim.

While you’ll enjoy the look of these bags, it’s the quality you’ll fall in love with.

Visit Things Terrific on stand 2428.

When it comes to promoting a brand, Keeping up with the Kardashians is far from easy! The reality stars are a marketing force to be reckoned with. But when they wanted to make sure their clothing and accessories range was seen by all the right people in Australia, they chose Fashion Exposed as the place to do it.

As Bruno Schiavi, CEO of Jupi Corp which works closely with the famous sisters to produce and retail the Kardashian Kollection, says, “I was approached to exhibit at Fashion Exposed and looking into it, the trade event seemed the perfect opportunity to expand Kardashian Kollection in Australia where the denim, jewellery, sunglasses and lingerie has already proven a success.”

And it seems he was right. “The response was incredible,” enthuses Jupi sales manager Pina Pirello Sillaro. “We showcased Kardashian Kollection handbags, hosiery, sunglasses, jewellery, shoes and denim, as well as beautiful kaftan and swimwear label Lisa Kelly and new label Piju. The Kardashian Kollection was really well received as were our other brands.

“We also opened our first sales showroom in Sydney the day after Fashion Exposed and we were able to drive new business through the doors. Having the chance to showcase new product lines to buyers at Fashion Exposed was so valuable.”

So with thousands of potential new customers under one roof, how did they ensure they got their attention?

“We made sure that our stand reflected our company values and brand look and feel,” says Pina. “We created a shopping experience with fabulous décor and furniture for customers and that worked.”

And what is it that makes Fashion Exposed such an unmissable opportunity?

“Driving new business, creating sales and opening new relationships all make featuring at Fashion Exposed extremely worthwhile,” says Pina. “It is the perfect opportunity to showcase the diverse and incredible brands that Jupi Corp have to offer.”

Adds Bruno, “This event allows us to reach a greater number of buyers in one spot.”

To register for Fashion Exposed visit, fashionexposed.com/visitor

To exhibit, visit fashionexposed.com/exhibitor

With a little help from mum, Adelaide designer Ching Lai launched her debut label, Juicy Peach in 2005.

Since then, the label has grown significantly and mum is permanently based in Hong Kong where she liases daily with Ching to assist with manufacturing and fabrics – something she clearly enjoys.

“I love the texture of silk and chiffon, the feel of luxury and I find a lot of brands out there are very expensive specially silk,” she said. “That’s why I want to do something that’s more affordable and still good quality.

“Most of my designs are very simple and feminine, I love summer and I love designing summer beach dresses as well as garden party dresses.”

So how does she transfer these luxury silks into design?

“Sometime when I look at a fabric and the patten I already have an image in my head, then I will start a simple drawing,” she said.

“Then I will get the sample made from that and I’ll keep changing it until I think it looks prefect to me. After that I start making it into different sizes and colour to sell them at my shop in Adelaide.

“Most of my styles are very soft and light, perfect for the beach and summer, so I find Adelaide is not big enough. I want more people to see my designs.”

With a name like Juicy Peach, we had to ask what the inspiration was behind it.

“The name… I can’t really tell you much because when I first opened juicy peach, I just wanted a name that would make people stop and look, something that people can remember,” she said.

“When I first opened the store I didn’t think it could go this far, I just love what I do now.”

From just a small idea, Juicy Peach has grown into a burgeoning fashion label and Ching Lai will showcase the stunning new silk and chiffon dress collection at Fashion Exposed for the first time in Melbourne.

“Sometimes I have customers from the Gold Coast and they absolutely love my dress designs – I think because of the weather there – so I’m hoping by having a presence at Fashion Exposed I will get more people from different states,” she said.

With Fashion Exposed on the agenda, there’s an exciting future ahead.

“I would love to do more in dresses and I’m hoping if I get more people liking what I do, it will really give me motivation to do different things,” she said. “Maybe doing more things for the Australian winter.

“At the moment I’m working at the store as well, so hopefully in the future I can afford to just do the design. Then I won’t need to work as retail because that really takes up a lot of my design time.”

View the Juicy Peach collection on stand 3016 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

With her native French background, it’s little wonder Alexandra Yadi’s designs have a retro romantic feel.

Yadi’s ready-to-wear brand, Milk and Roses combines colourful fresh prints with a touch of sexy bohemian chic inspired by her travels and love for vintage.

She designs by her motto of “a good fit is the therapeutic way to feel beautiful” and it seems to be a successful recipe.

Milk and Roses is designed around the philosophy that a woman should have everything she needs with just one or two pieces.

Each design offers women an `essential piece’ that can be converted to day or night. The unique mix of delicate silks with lace and sequin appliques means its equally a light and comfortable look by day or a touch of effortless glamour for evening.

These clothes are fresh and light in design, easy to wear by day and retro chic with a sexy French touch by night.

Alexandra Yadi started the Bali based label in 2008, having previously worked as a production agent in Bali from 2001. Her first son, Louka, remains the initial inspiration for the label. When he was 4 years old, Alexandra struggled to find clothes that would fit him, which brought about the decision to start the label.

Initially designing children’s wear only, Alexandra soon started to feel that she wanted something more, and in 2009 she began work on the womenswear line. In 2010 she opened her boutique in Oberoi, Bali and has never looked back.

Alexandra loves everything Retro, finding inspiration for her designs from old French lace to printed flowers. This has resulted in a quality line of fashionable women’s clothing that features a touch of southern French styling in luxurious fabrics such as silk, linen and organic cotton. Each are set in beautiful soft tones, creating an elegant sensual feeling and look.

Alexandra also likes to add lace and use different techniques of washing and dying to achieve a different look to her collections.

Milk & Roses is growing rapidly and is now stocked in selected boutiques around Australia.

Don’t miss this stunning collection on stand 3810 at 4Threads Fashion Agency during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information visit, fashionexposed.com

Register HERE.

Trends are a fickle fashion, style is forever.

But there’s no reason you can’t indulge in a new fad you love. And a new accessory is the simplest way to update your look.

NEWTOWN BLONDE is a new bag and accessory company with a fun and flirty feel to it.

Founded by retail store owner, Lisa Furnari, NEWTOWN BLONDE caters to a niche in the market for quality clutches, bags and accessories that reflect the current trends at an affordable price.

With the benefit of being able to sell the range herself in store – Lisa has a great understanding of what works, what customers are looking for and at what price.

NEWTOWN BLONDE reflects Lisa’s love for clutches and alternative options to the classic handbag. She personally spent many months travelling and sourcing the right pieces for the range.

The collection includes some beautiful handmade leather pieces, fashion jewellery and some on-trend fashion pieces for the upcoming season.

With sourcing agents in India and Indonesia, NEWTOWN BLONDE can turn product around within four weeks and be onto trends as soon as they appear overseas and locally.

Visit 4Threads Fashion Agency to view the NEWTOWN BLONDE range on stand 3810 during Fashion Exposed.

For more information, visit fashionexposed.com

You know you’re onto something special when the necklines of red carpet regulars, Jesinta Campbell and Jennifer Hawkins are adorned with their exquisite sterling styles.

Melbourne-based jewellery line, Ichu has earned a cult following for it’s modern and sophisticated styles, bold shapes and intricate detail.

Aje designer, Edwina Robinson in Ichu jewellery

Melbourne School of Fashion, business graduate and creative director, Geneva Caldwell has created an extensive range of jewellery whilst using her eye for fashion when travelling and sourcing designs.

The Ichu range is inspired by international trends, travel and `a need for the unattainable’. In this plight, her Ichu designs have become synonymous for style and quality. Each piece is produced in Mexico using the highest quality 925 sterling silver.

Geneva drew on the brand’s Mexican heritage to found the name Ichu which refers to its versatility and creativity. A perfect analogy to the jewellery’s free-spirited aesthetic.

Devoted to maintaining the highest standards in style, it’s little wonder celebrities such as Natalie Bassingthwaighte, Erin McNaught and Danni Minogue are fans.

Visit 4Threads Fashion Agency to view the new Ichu collection on Stand 3810 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

You can find Ichu online at:

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About 4Threads Fashion Agency

4Threads Fashion Agency is a boutique fashion, sales and marketing agency which represents, supports and promotes carefully selected International and Australian fashion and accessories labels. 4Threads is a young, dynamic and forward thinking agency which is focused on nurturing positive connections between designers and retailers and providing a hands-on, personalised approach. With a strong team of passionate and creative people, 4Theads brings together a combined experience in sales, business, marketing and fashion wholesaling, with a distinct element of energy, initiative and commitment.

You can find 4Threads on:

Facebook

Instagram

Website

Or email them directly to book your appointment ahead of time: info@4threadsfashion.com.au

In 1996, a collaborative vision brought two designers, Joy Liakis and Natalie Fowler together during their studies in Fashion Design at RMIT and McCabe Academy.

United in their love of historical design and modern innovative fashion, (they were especially inspired by the art of corsetry), the duo embarked on a wonderful journey across 17 years under their own vintage-inspired label, Vicious Venus.

The girls are passionate about empowering women of all ages to enhance their own natural beauty with the best of vintage styling. Specialising in sophisticated classic clothing they are committed to creating original vintage inspired contemporary dresses, corsets and separates that celebrate the female form.

Dedicated to reviving the golden age of Hollywood glamour when curves were not a sin, Vicious Venus designs are always flattering, feminine and honour a woman’s independent spirit which never goes out of style!

We took five with the Vicious Venus designers to talk inspiration, the story behind the name, and exhibiting the range at upcoming Fashion Exposed Melbourne.

Where do you source your inspiration? And how do they drive you and influence your design?

Old Hollywood films and glamour, vintage clothing and images we’ve collected over the years. Looking back over the ground breaking designers like Chanel, Dior, Vionnet, Balenciaga, Mugler, Galliano, Gaultier, Westwood… I could go on!

The intricacy of design and detail of past fashions is inspiring in itself and translating that into more wearable fashion for today is very rewarding. The availability today of high quality innovative stretch fabrics also greatly influences the execution of our work.

How do you transfer these inspirations into design? Talk us through your design process from drawing board to in-store/online?

Inspiration is a maddening muse! Often I find myself suddenly awake at 3am reaching for the sketch pad beside my bed to capture an idea before it vanishes in the cold hard light of day! Both Natalie and I live and breathe each one of our designs. Vintage market hunts are a favourite and a treasure trove of inspiration, along with something as simple as the colour palette of an Autumn day or a beautiful fabric which can dictate the evolution of a design.

We always begin with a sketch and if we are particularly lucky, a special vintage piece to draw inspiration from. We then take into consideration the demands of a day in our modern life and create our designs to make them wearable yet still retaining a high level of detail.

Drafting a pattern, we make a garment toile. And from here it is altered for fit and style until we are satisfied with the final product. Our tailor then manufactures our samples so we can finalise production. Manufacturing a small run, we then test the reaction of the public in the store.

Can you tell us the story behind the name?

All those years ago, our passion revolved around a merging of traditional corsetry and punk ideals and so the vision of Vicious Venus was born. As we have evolved so has the concept.

It invokes images of strength as well as classical beauty, which pretty sums up our philosophy.

You will exhibit the brand at Fashion Exposed trade event, why did you choose this event and what do you hope to gain? Tell us what visitors can expect to see when visiting your stand.

We chose Fashion Exposed because we believe it is the best forum to showcase our work to the appropriate audience: buyers serious about stocking classic, quality pieces in small runs. As we appeal to up market boutiques, Fashion Exposed is the most appropriate exhibition to attract these buyers.

We have visited the trade show in past years buying for our boutique and have always been impressed by the high quality of exhibitors involved. We hope to gain more stockists with the aim of inspiring women to embrace their curves and look stunning in our vintage inspired clothing.

Without giving too much away, we have a beautiful stand planned, it will be a stage to show off our garments to their utmost potential with a touch of 50’s whimsy!

What’s in store for the future – where do you see the brand heading?

We love what we do and the source of our inspiration is endless. Our classic styles make up the core of our product range, but as we inject new designs into the catalogue every quarter you can expect a plethora of new designs every year.

We aim to clothe women of all sizes and currently our range goes up to size 22. Our customers LOVE this as the dresses not only fit, but flatter.

We eventually plan to broaden our range to include more cots, suits and tailored pieces in keeping with our classic styling. Upwards and onwards!

View the Vicious Venus collection on stand 3318 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information visit, fashionexposed.com

Winter doesn’t have to be all grey skies and no sun, you can have fun with a new wardrobe to make life interesting.

Here’s some of our favourite looks and style tips for the new season.

Do invest in a 3/4 length coat in a classic shade, preferably grey, white or black. We promise you’ll never look back.


If the white on white trend is a little too much for you, then at least invest in a white/cream knit. Not only is it warm, the white colour brightens your face in the dull winter light.


Layer, layer and more layers are required to withstand the bitter winds that whip through the winter season. And it’s fun creating new lengths and playing around with various fabrics.


Be sure to buy a beanie, not only do they keep your head warm, but they’ve remained a street style star staple for a few seasons now.


If there’s a time of year when you should wear colour, it’s definitely winter. And there’s not enough of it. Be bold and strike out from the norm in a bright winter coat. Love this cerulean blue.


Invest in a fur collar. It is a simple update to your winter look, great over a simple white tee or a luxe addition to a coat or jacket. And of course we always recommend faux fur fashion.


Try new styles like a cape or a coat with cape like sleeves. It adds a new and interesting detail.


Former Vogue Australia fashion editor, Naomi Smith has impeccable taste and this outfit is a perfect example. Love the longer length of this winter skirt worn with mid-calf leather boots. Chic.


Their name isn’t glamourous at all, but snoods are incredibly warm and are a great casual addition to your daily wardrobe.


And this certainly won’t fare well with everyone, but try wearing a skirt over leather pants or jeans. Sometimes wearing jeans everyday is a little boring, so change it up. This look is especially favoured towards the end of the season when you’re wishing for summer but it’s still weeks away.


And finally, who could do a winter styling report without mentioning the humble scarf. It is often neglected but this season, invest in something different, a few colours, different sizes, textures and knits. It’s a simple, cost-effective way to change up your daily look.


And if all else fails, make like the French and opt for classic black on black. Chic, timeless and current all in one. Can’t go wrong.

For more winter style inspiration, head to our Pinterest board, HERE.