If you walked past the Salon Show area at Fashion Exposed yesterday, you would have noticed quite a crowd gathered to hear Jen Sherrin from WGSN talk at our Business Seminars about the womenswear and menswear trends, and then following it up with retail trends. We even heard people gushing about Jen’s ‘retail theatre’ tip as they left. If you missed it, one of Jen’s main retail tips was for fashion brands to create short films to play in store, creating a visual theme the minute someone walks in and to use on your website and as a viral publicity tool. We spoke to Jen before she presented WGSN’s reports for the Spring/Summer 2011 season about the top womenswear trends.
Fashion Exposed: WGSN’s Jen Sherrin on womenswear and retail trends from Fashion Exposed on Vimeo.