Digital Exposed Seminar

Retail and online go hand in hand in creating that personal shopping experience with customers. People rely on the web almost as much as they with real life experiences, with a large portion of people going online to research items and brands before they spend their hard earned money. Which is why it was so important for Fashion Exposed to have a seminar on the digital space, and who better than online guru Kate Vandermeer of iSpyStyle? She talks to us about why retailers need to be online, who does it well and why Facebook is the best starting point.