In this short video, Co-founder / Director of Portable, Simon Goodrich chats to EXPOSED Online editor, Sacha Strebe at the Fashion Exposed Conference on `Taking back retail’, why you should create a digital strategy, quick tips for tackling technology, how you don’t need $$$ to set up a functioning website, and why content is still king.
These are his key take aways:
- The longer you’re online, the more people will find you. We’re playing the long game
- Use social media to amplify, don’t be afraid to communicate often
- Develop your own voice
- There are many elements to a digital strategy, you don’t need to do all of them, just do what you do with passion
Don’t miss our full seminar line-up on Day 2 of Fashion Exposed with key speaker, John Strickland of Myer talking about `How Visual Merchandising can influence the customer’.
For session times and more information, visit fashionexposed.com