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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Meet the DEBUT designer: Edwina Sinclair, Soot

Up and coming talents had better be warned, Debut at Fashion Exposed has quite a lineup of new and independent labels set to be unveiled. We’ve set 12 designers the task of taking inspiration from: Swedish simplicity; Mediterranean summers; ‘The Jetsons’; Roxy Music’s “For your pleasure” album; a reading of The Great Gatsby; Peter Pan; and all things natural, to create their collections and we can’t wait to see what they have in store.

We had a quick chat with Edwina Sinclair from the brand SOOT. about being a Debut designer at Fashion Exposed and who would she dress if she could.

What does it mean to you, to be a Debut Sydney 2011 Finalist?
I am humbled actually. When you look at the talent within the Australian emerging designer arena, to be chosen as a finalist is overwhelming yet exhilarating!

Tell us a little about your design background:
I am a fulltime 1st year student of QUT in Brisbane studying a Bachelor of Fine Arts – Fashion. I completed one year of a Bachelor of Creative Industries majoring in fashion last year and have now been accepted into the Fine Arts – Fashion program. I started my label at the beginning of 2010 and my 4th collection has just come out of production. I have 2 stores in Brisbane that stock my label as well as an online store.

Tell us about your new collection:
This Summer 2011 capsule collection is using the finest fabrics that I have used to date. The Italian stretch silk satin that has an ‘in your face’ print is I guess to a designer what truffles are to a chef! The collection includes edgy casual as well as daywear and an evening piece. As well as silk satin I have used silk cotton, stretch cotton sateen and printed jersey. The colour palette is dark navy and black with a lighter hue within the print.

What is your biggest achievement so far?
A highlight was having SOOT. on the runway at Mercedes Benz Fashion Festival in Brisbane in 2010 and having stockists approach me always makes me smile and think that the hard work is all worth it. AIso, I am about to open my own store in Fortitude Valley, Brisbane. Along with SOOT. I am stocking 2 other emerging designers (who are also 18 years old) and a jewellery label that another ‘teenager’ designs and hand makes.

Where do you hope to be in 5 years?
I would hope that SOOT. has more of a national presence but maintains it’s following as an edgy, youthful, ever-evolving label.

If you could dress anyone (celebrity, friend, girl on the street) who would it be?
Florence Welch of ‘Florence & the Machine’ is a musical genius who presents her music and her look with style. The passion she exudes is contagious and I would love to see her belting out one of her songs in a SOOT. garment.

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Illustrator to watch: Sarah Hankinson

When I think of Sarah Hankinson, I go green. Not environmentally friendly, but green with envy. As far as illustrators go Sarah is one of the most popular ones in Australia. Which is why Fashion Exposed enlisted her illustrations for the Magazine Lounge in the Bags and Accessories area!

We love her elegant illustrations that focus so much on the beauty of the female face; a bold lip, long fluttering lashes or a mass of flowing locks. You can tell so much from the eyes and the lips of her illustrations. And we’re not the only ones who love them too with Sportsgirl, Portmans, Kookai, Hardie Grant Publishers and Impulse Body Spray enlisting her services. Sarah’s work has also appeared in Yen, Cleo, Girlfriend and Shop Til You Drop magazines as well as the in solo exhibitions in Melbourne.

Not familiar with her work? Check out her website here and don’t forget to pop by the Fashion Exposed Magazine Lounge next weekend!

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Adorne & Freya Lingerie featured in Grazia!

We’re not ashamed to say it, our exhibitors are stars. So it comes as no surprise that the fashion team at Grazia magazine think so too! In the February 7th, 2011 edition of Grazia, we spied a stunning sequined bib necklace by Adorne while beautiful lingerie by Freya made the cut in a floral lingerie spread.

Congratulations guys! Don’t forget to check out both of these designers at Fashion Exposed next week, they will have stands at:

Freya Lingerie, stand number 4252
Adorne, stand number 1532

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Danni Minogue and Alex Perry to showcase at Premiere @ Fashion Exposed

Project D: Danni Minogue and Tabitha Somerset-Webb

Fashion is a cult, and two of the most talked about names on both sides of the runway are set to debut at PREMIERE. A boutique tradeshow where selected labels with a cult-like following are teaming up with Fashion Exposed, bringing Danni Minogue‘s fashion line Project D to Australia to be showcased alongside iconic Australia labels like Alex Perry, Little Joe by Gail Elliot, T.L. Wood and Trelise Cooper.

Yummy mummy and Australia’s Got Talent judge, Minogue started her Project D label last year with friend Tabitha Somerset-Webb and has proven her style cred while working on Britian’s X Factor. It’s no doubt an up-and-coming fashion label from one of our most famous exports.

And who could forget about Alex Perry? The Australia’s Next Top Model Judge and couture king of Australia has women beating down his door every day to get into one of his beautiful gowns.

Who says trade fairs don’t pull in the big names? Find out more about the other big names attending Premiere here.

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Learn from the experts at the Fashion Exposed Business Seminars

Gwen Stefani recently told the media before her New York Fashion Week show for her clothing label L.A.M.B. that she was stunned at the amount of work that goes into creating a fashion line — and that’s only when you consider what goes into the design side, what about the rest of the business? We at Fashion Exposed know that so much more goes into creating a business, with time being one of the most precious commodities going around so we’ve made Tuesday 8 March the day to attend out Fashion Exposed Business Seminars. A collection of carefully tailored, short, sharp and business focused talks, you will be hearing from some fashion industry experts giving you some of their valuable tips in just 30 minutes!

And boy do we have an extraordinary line up we have for you, hear about:

  • How the digital world of ecommerce and social media can help your business from Kate Vandermeer of iSpyStyle who’s CV includes the likes of L’Oreal Melbourne Fashion Festival, WGSN, Daily Addict and the Ragtrader.
  • Learn about how to buy more effectively from Sarah Gale who has worked for the likes of Sportsgirl, Portmans, Witchery and Jacqui E, as well as judging the Australian version of Project Runway.
  • Then Jen Sherrin from WGSN giving us an insight into womenswear and menswear trends for Spring/Summer 2012, and then after lunch she’s back to talk about global retail trends and inspiring retail theatre.
  • And last but not least we hear from Mark Davis from The Davis Consulting Group about building a two-way relationship with your customers.

Sound like something you’re interested in? Register to attend now!

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Welcome to the Fashion Exposed blog!

With less than 2 weeks to go until Fashion Exposed Sydney kicks off, we’re going to be taking you inside and out of the trade fair before, during and after the proceedings from 6 – 8 March 2011.

What can you look forward to?

  • Great business seminars that will inspire you and educated you about the worlds of digital, buying, trends, retail and customer behaviour
  • Salon shows that will showcase designs in the categories of Urban Active, Group Collections, French Collections, Boutique Collections, Ready to Wear, Women’s Collections, Debut & Sole Collections.
  • Live Look Books which take notes from the intimate salon shows from yesteryear to showcase highly directional collections in Intimate Apparel
  • Metropolitan Tuesday, a day where you can browse the trade fair while putting yourself in the draw to win one of 500+ prizes just by attending!
  • French Designers will also be showcasing their looks as part of our International Guest Country Program. You bring the macaroons and we’ll bring the great collections.

Check out our list of amazing exhibitors and then fill out our registration form to attend!

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