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Read More »August 31, 2011
With over 1500 exhibitors at the recent Fashion Exposed trade show, visitors were treated to the most diverse array of fashion styles, designer wares and accessories line-up all under the one roof.
Sometimes it can be difficult getting around the entire show to see all the products on offer, so Fashion Exposed blog hunted down a few and took some snaps just in case you missed them. The first two are from StreetLab.
August 31, 2011
The competition was tough, with Australia’s next crop of emerging designers showcasing their latest creations in the hope of taking out the top prize for this year’s Debut competition at Fashion Exposed.
Cutting it above the talented bunch was Catherine Leon, who launched her eponymous label in April. She won the apparel category with designs that judges described as “cohesive, beautifully balanced, polished with professional presentation, and with major market potential”.
Boldy going where no accessories designer has gone before is Ellis, founder of WA-based jewellery label Totomoto Australia. Her sculptural body jewellery creations took out the top prize for the category with judges describing her pieces as “ beyond fashion with a brave aesthetic, thematic, sculptural, and beautifully executed with diverse appeal”.
Both designers have won the opportunity to exhibit their collections at the next Fashion Exposed trade fair in Sydney for free, with the winner’s prize including a complete stand package valued at $4,000, as well as a 12-month subscription to Fashion Trend Magazine.
August 30, 2011
iSpyStyle founder and Fashion Exposed Creative Director, Kate Vandermeer discussed the topic of VM during today’s business seminar schedule at Fashion Exposed.
Kate explained that visual merchandising involves more than just how to display clothes on the racks in store, it’s also about creating obstacles via creative pop-ups or visual displays in store to encourage `dwell time’.
We asked Kate post-seminar to define `dwell time’, how to move your staff out of the `safe centre’ of point of sale to interact with customers and make connections, and doing VM on a budget.
Here are Kate’s top 5 VM tips:
August 30, 2011
Jen Sherrin of global style authority, WGSN spoke to Fashion Exposed visitors and exhibitors on the Close to Season Trends to look out for winter 2012.
With offices in from Milan to New York, WGSN has 38,000 customers around the world, including Adidas, Zara, Bennetton and Marks & Spencer forecasting the key trends in colour, shapes and fabrications.
Jen revealed the four key trends from the catwalk as; 60s Pop, 70s Heritage, Vintage Year, and Casual Youth.
August 30, 2011
Fashion Exposed Business Seminar speaker and Digital Manager for Witchery and Mimco Group, Sameiko Landry discusses how to launch your business online and effectively start up your own web-based shopping site.
We chat to Sameiko on what Search Engine Optimisation is and why it’s so important, what platform is best to set up your site, and how to compete as an independent with the major sites.
Here are her top 5 tips;
August 30, 2011
Buying powerhouse and industry expert, Sarah Gale joined the business seminar line-up at Fashion Exposed today to discuss the topic of Customer Segmentation, how to define your customer? who is your cutsomer? and how to buy a mixed range around your customer type.
Gale’s top 5 tips from the seminar are;
August 29, 2011
Visitors to Fashion Exposed witnessed fashion in action today as the Salon Shows presented an editor’s view of the current womenswear styles, designer fashions and shoe trends.
Strutting to the high energy soundtrack, Vivien’s Management Models took to the raised runway in the latest leather jackets and unique designs from textured to snakeskin, including unique fur vests and trims.
Watch the magic happen behind-the-scenes as the models are prepped for their catwalk debut.
August 29, 2011
The Bags & Accessories sector of Fashion Exposed revealed the latest in handbag fashion, jewellery designs, and sunglass styles with this year’s new feature, Accessories Live Look Book.
Stunning models in black catsuits paraded the slick, svelte stage to showcase the current trends, which included super slim waist belts, oversized bags, leather gloves in a myriad of bright colours, and fine, delicate jewellery for that subtle touch of glamour and sophistication.
Head to the website to see all the brands on show, and be sure to come down to the Melbourne Exhibition and Convention centre tomorrow to see all the latest brands showcasing next season, now.
August 26, 2011
Vivien’s Model Management girls; Sarah Pauley, Avril Alexander, Olivia Thornton, Philippa Gleeson, Tessa May, Shanay Hall, Iskra Galic, Nerida Lennon, Cailin Moore, Ania Novak, Tori Knight
A potent formula of sun-kissed skin, healthy body attitudes and our fun-loving, have-a-go nature has flung Australian models to fashion’s front line.
Our nation is now a known hot spot for sourcing supermodels, every scouts sonar is tuned in to our city streets hunting down the next big thing.
The authentic southern hemisphere twang can now be heard backstage at all the top designer shows including Chanel, Karl Lagerfeld cast five at Chanel in Paris and Giles Deacon who cast eight at his show in London.
The Model Citizen report at Frockwriter blog notes it is in fact this `low maintenance’ attitude that tops the list of the Aussie model’s positive attributes.
“The girls have a very natural beauty and ease about them, along with an incredible sense of confidence and wry humour. They are always a joy to be around and very professional” – Francisco Costa, Women’s Creative Director of Calvin Klein Collection, who has cast Kershaw, Gemma Ward, Julia Nobis, Emily Baker and fellow Kiwi Jessica Clarke, and Sunshine Coast teen Codie Young.
Codie Young via Busy Models
Unaware of her unique look, Young was shopping at her local mall when Busy Models scout Summer Fisher discovered her and immediately signed her to Vivien’s Model Management.
She quickly rose to become one of Australia’s newcomers to watch shooting a Vogue Australia cover in the first few months, before racking up some serious catwalk credit on the international circuit including Moschino, Marni and Marc Jacobs.
Young recently featured in the Topshop campaign and snared a 13-page editorial and cover suggestion for covetable fashion bible, Vogue Italia.
In light of our exceptional down under dames, Fashion Exposed has joined forces with top agency, Vivien’s Model Management as the official sponsor of the Salon Shows during the industry trade event from this Sunday August 28 – Tuesday August 30.
Vivien’s is the leading and largest model agency in Australia and Fashion Exposed is thrilled that they will be such a key part of the Melbourne event.
Fashion Exposed Blog highlights three of the faces, some new, that you’ll see on this weekend’s runways – be sure to catch a glimpse because the next time you see them will be on the catwalks of the world.
Introducing Cailin Moore, Ania Novak and Tori Knight.
August 25, 2011
The epitome of drama, Lady Gaga is a huge fan of jewellery designer, Rodrigo Otazu and it’s easy to see why. The stunning costume collection under his self-titled label is a dazzling display of true craftsmanship and certainly makes a bold statement.
Fashion Exposed Blog just received this beautiful underwater editorial showcasing the stunning Swarovski encrusted styles.
Otazu is set to be a highlight of this weekend’s co-located Bags & Accessories Fair within the Fashion Exposed trade event. We caught up with the famed designer to chat about crossing over from crystals to crosses with his edgy new range, how his mother’s jewellery box inspired his love of jewellery, and working with Lady Gaga. What was your first fashion memory?
Head to Fashion Exposed Online to read the full interview.