We are thrilled to announce the winners of the Fashion Exposed DEBUT competition are Melbourne label, A Part of Me.
APOM is a collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world”.
This short video shot by local style blogger and Fashion Exposed media partner, Cecylia.com discusses how the girls came to work together after graduating from the Whitehouse Institute; how each of the garments from the collection tell a story and are inspired by childhood storybooks; and their aim to make each piece from APOM connect with the wearer and the maker.
Their website states:
APOM likes to promote all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.
The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.
APOM stands for what the duo believes in. They want their clothes to become a part of the wearer and part of the APOM story.
Congratulations again to APOM for taking out the award for Best Apparel.
See more of their work at, apom.net.au