After noticing a distinct gap in the market for sensual products for women that incorporated high-end design with an affordable price tag, Emily Bendell realised her calling.
Based in London, BlueBella kicked off in 2006 with the mission of making every woman feel fabulous. Their size range reflects this philosophy starting at a UK dress size 6 to 26 and running from an A cup to G cup. Their core offering is elegant sensual styles that are also wearable, designing with `real women in mind’.
Bluebella will make its official debut into the Australian market at Fashion Exposed trade event this weekend August 25-27 at the Melbourne Exhibition Centre. This is the first BlueBella collection to launch outside Europe, working with Australasian distributor, The Love Group.
The theme for this collection is ‘Tales of Seduction’. It’s about sensuality and intrigue, excitement and intense pleasure, secret liaisons and delicious decadence but also of empowerment and control.
`Tales of Seduction’ is about a woman who knows her own mind, knows what she wants, and feels absolutely fabulous in getting it. She is in control. She is beautiful and feminine, but she is fierce too. She is writing her own story. She is the author of her own tales. Softly playful styles such as Tatiana and Brigitte are all about the bedroom and allow one to be soft and feminine. While provocatively erotic styles such as Lavinia and Eden feature bondage-inspired strapping, but are still beautifully wearable under any outfit. The fun is in knowing how amazing you look under your clothes…’
Don’t miss this exciting new lingerie brand and collection.
Visit BlueBella on stand 3618 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.
For more information, visit fashionexposed.com
Register HERE.
Awesome collection. Saw this in the UK in House of Fraser and online. Elegant and sensual – loved wearing them