In this short video, we chat to John Strickland, National Visual Merchandising Manager for Myer on how VM can influence the consumer after his presentation at the Fashion Exposed Conference.
Through John’s experience at Myer, he discussed how you can create atmosphere and theatre through Visual Merchandising.
He spoke with EXPOSED online editor, Sacha Strebe about budgeting for VM, where you can seek inspiration & new ideas, some of the consumer touch points, and his rule of odd numbers.
Tomorrow is your last chance to attend the Fashion Exposed Conference.
For more information, seminar line-up and times, visit fashionexposed.com