Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?
Digital Exposed is a seminar…
Read More »August 28, 2013
We chat to Saisangeeth Daswani, Trend Specialist, Asia Pacific at Stylesight on the key themes that are influencing accessory trends for Fall Winter 2014.
She presented a concise synopsis at the Fashion Exposed Conference today that revealed the top 10 essential accessory trends for fall/winter 2014, across categories including jewellery, bags, eyewear, footwear and belts, as well as directional colour palettes, prints and patterns, and trims.
Here are Stylesight’s top 10 trends for accessories F/W 14:
1. Rich Synergy: Lush, Sensuous palette
2. Peaceful Solace: Soft, whispering shades
3. Dark Desire: Moody, mysterious hues
4. Optimistic Showers: Bright, joyful colour
5. Folklore Fusion: Rich bohemia
6. Muted Minimalism: Tender volume
7. Firm Code: Black armor
8. Dark Romantics: Ethereal lace
9. Punch of Pop: Happy graphics
10. Rainbow Revolution: Colour confidence
August 26, 2013
Stylesight’s Megatrends delivers the big-picture, by analysing the emerging concepts that will shape the areas of design — from fashion and beauty to interior design, prints and graphics.
We chat to Stylesight Trend Specialist, Lyndal Wallis at Fashion Exposed on what a Megatrend is, how we interpret them, and how trends impact design.
The Fashion Exposed Conference continues today and tomorrow at the Melbourne Exhibition Centre.
For the complete line-up and session times, visit fashionexposed.com
November 26, 2012
via The Retail Doctor
The selling problem for most retail salespeople isn’t the merchandise.
It’s noticing.
It’s listening.
It’s understanding language and personality type.
Old school retail sales training never had you observe something about the customer, witness some behavior or testify about your own life experiences. You were taught to do the same thing to all customers and manage their relevant information to get them to open their wallets.
It wasn’t important to consider…
Why the customer asked for such a particular item…
Why they phrased their request just that way…
Why they were in your shop today when they could have been anywhere else…
We were taught to divorce our own experience as a customer in order to sell someone something.
No wonder so many people say they hate selling.
To become good at selling, you need to trust your own experiences as a customer in order to serve one. This doesn’t require any new skill; you’ve been doing it since birth.
To improve your retail sales techniques, notice the minutest of details of your own behaviors, thoughts, emotions, and voice when you shop. No one has to give you permission to notice these instincts, only you.
And once you notice your own actions, you discover how you can influence others. Did you avoid someone after they made you respond to their, “How are you today?” question? Then don’t do it when you talk to customers in your store.
Hate when you are ignored while waiting at the counter in a retail store? Then diligently watch the counter instead of straightening the widgets on the rack.
When you master these observation skills, you will be able to do whatever you want in life because people pay for perceptive people. Perceptive people have come to embrace their own voice and share openly with strangers.
To read more of this article, visit retaildoc.com
September 19, 2012
Check out the highlights video from the recent Bags & Accessories trade event co-located with Fashion Exposed at the Melbourne Convention Centre.