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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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`Taking back retail’ with Portable at Fashion Exposed, 2013

August 25, 2013

By admin | Published August 25, 2013

In this short video, Co-founder / Director of Portable, Simon Goodrich chats to EXPOSED Online editor, Sacha Strebe at the Fashion Exposed Conference on `Taking back retail’, why you should create a digital strategy, quick tips for tackling technology, how you don’t need $$$ to set up a functioning website, and why content is still king.



These are his key take aways:

- The longer you’re online, the more people will find you. We’re playing the long game
- Use social media to amplify, don’t be afraid to communicate often
- Develop your own voice
- There are many elements to a digital strategy, you don’t need to do all of them, just do what you do with passion

Don’t miss our full seminar line-up on Day 2 of Fashion Exposed with key speaker, John Strickland of Myer talking about `How Visual Merchandising can influence the customer’.

For session times and more information, visit fashionexposed.com

Posted in Uncategorized | Tagged accessories, australian, bags, , , digital, digital retail, ecommerce, event, fair, , , , , , , , , independent retail, mcec, mcommerce, , , , , portable, , , shoe, , shopping, , simon goodrich, taking back retail, , , | Leave a comment
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VM EXPOSED: Attract, Engage & Motivate Sales

March 13, 2013

By admin | Published March 13, 2013


Fashion Exposed chats with Megan Tregilgas to re-discover the art of visual merchandising and discover how to attract, engage and motivate your customer to maximise sales.

Megan Tregilgas of Visual Metier presents the key principles of VM at Fashion Exposed, shares common mistakes and shows how to execute stimulating VM displays on a tight budget, based on her own fashion retail background.


Her are her top tips;

1. Know your brand – Ensure you and your team understand the brand and it’s message and Visual Merchandising will come easily.

2. Plan – Planning your windows and store layouts in advance will allow you to put together a marketing calendar and make the most of seasonal events.

3. Educate and motivate you team so they are confident in changing displays to maximise sales

4. Customer Service – Visual Merchandising is good customer service. Clean well laid out stores, clear signage and pleasant looking accessorised displays all act as silent salespeople. Not only is it effective, but it can be cheap! Present your merchandise in a pleasing way and customers will be more tempted to spend.

5. VM 101 – Less is more – keep displays simple. Find a system that works. Use odd numbers opposed to evens. Even numbers cause symmetry which causes the eye to stop and not take in the whole picture. Repetition using identical elements repeatedly creates a powerful display.

6. Texture – Contrasting materials and interesting props stimulate your display into life. Attention to detail is key.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment
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TRENDS EXPOSED: The WGSN Retail Edit at FASHION EXPOSED 2012

August 28, 2012

By admin | Published August 28, 2012



WGSN reveal the latest trends in retail from unique pop up shop concepts, social media marketing stunts and inspiring visual merchandising from an international perspective.

Heidi is a creative thinker and leader with a strong product, marketing and sales background. She has experience in translating visionary ideas into strategies and everyday reality. Having joined WGSN in 2008, she leads the Australian and New Zealand business delivering insight, inspiration and actionable tools to the fashion and design industries.

THE KEY TRENDS
1. Hyperlocal
• Integrating into the community using social media platforms like pinterest, instagram etc
• Localising your products – sourcing from local areas
• Creating events, spaces & forums to open dialogue with your consumers
• Blog ups and online communities

2. Stakeholder Society
• Involve consumers in what you’re doing
• Consider your staff’s individual expertise
• Create a full & rounded experience relevant to your brand and customer
• Share your knowledge
• Use technology to add a third dimension

3. Romancing the Store
• Consider the new lifestyle – keep it comforting, tactile & close to home
• Don’t be afraid of focusing on particular interest groups
• Experiment with new retail formats that can’t be replicated online
• Location is a great way to inject a brand with new life

Posted in Uncategorized | Tagged , accessories, , autumn winter, bags & accessories, bags & accessories trade fair, blog ups, , , , , , , , , , , , , , , hauling, hyperlocal, latest trends, , , , , pop up shop, , , retail trends, romancing the store, , , , , , social media, social media marketing, spring summer, stakeholder society, , , , , , trend forecast, , trends in retail, , vm, wgsn, wgsn fashion forecast, wgsn retail edit, wgsn trends, | Leave a comment
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BUSINESS EXPOSED: Survival of the Fittest with Hurst & Co FASHION EXPOSED

August 28, 2012

By admin | Published August 28, 2012



In this tough economic climate, it’s about survival of the fittest. Kate provides a unique perspective about strategically applying tips to your business to not only survive but flourish.

Kate Hurst is the founder and principal consultant at Hurst & Co; a consulting firm which provides consulting services in the areas of business strategy, communications and strategic planning, creative and design consultancy, professional development, and partnership and funding.

Posted in Uncategorized | Tagged business, business consultancy, business exposed, , consulting firm, creative design, , , , fashion business, fashion consultancy, , , , , , hurst and co, kate hurst, , , strategic planning, survival, survival of the fittest | Leave a comment
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