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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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BUSINESS EXPOSED: Case study – Le Black Book & Her Fashion Box

March 11, 2013

By admin | Published March 11, 2013


Online retailing is now a mainstream sales channel with new technology changing daily to meet the needs of the competitive consumer.

Discover how online entrepreneur, Kath Purkis of Le Black Book & Her Fashion Box used regular data analysis and sell-through reports to continually adapt and change her e-tail model to exceed consumer expectations and flourish in a highly competitive market

Kath Purkis top tips:

1. Know your customers – Do your research and know what problem you are solving.
2. Be your brand – Be the face of your brand, have all employees as brand ambassadors & create a positive company culture.
3. Be the trend setter – Set the trends and take a risk, lead the pack and don’t follow the crowd.
4. Minimal clicks mean maximum sales – keep it clean and simple, don’t over-complicate the conversion funnel to sale.
5. Disrupt or be disrupted – Don’t get left behind, take risks and create as opposed to replicate.

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Transitioning the must-have leather trend into your summer style….

October 25, 2012

By admin | Published October 25, 2012


DO invest in a leather mini or pencil skirt

The must-have leather look refuses to budge from the top of the trends hit list. In fact it is so highly covetable by the fash pack, designers have had to incorporate the luxe bovine fabric into their spring summer ranges.

But leather in summer I hear you ask? Yes it certainly sounds like madness, but believe it or not, fashion’s much-loved material is here to stay all summer long.

That doesn’t mean you need to sweat for vanity however, there are plenty of ways to incorporate leather into your wardrobe and still look and feel cool.

SAY YES to leather shorts

THROW a leather vest or harness over a tee

FIND a summer dress shape in leather fabric

INVEST in a leather tee

How do you style leather in summer? See more of our favourite leather looks on our Pinterest Board.

Posted in Uncategorized | Tagged , bovine, cool, , , , , fashion edit, hit list, , leather dress, leather harness, leather shirts, leather shorts, leather skirt, leather tee, leather top, leather trend, look, material, miranda kerr, must-have, spring, spring summer, , summer, summer style, | Leave a comment
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When in doubt, opt for black and white

October 10, 2012

By admin | Published October 10, 2012



Images via We the people; the sartorialist; streetpeeper; Jak & Jil; Style.com; Grazia.it; vogue.com.au; Into the Gloss; google

Fashion trends are notoriously fickle. When you finally buy the industry’s latest buzz colour, you might only have the chance to wear it a couple of times before pastel is announced as `done’ and it’s all about brights now.

This is probably why the top magazine editors, buyers and stylists usually opt for a monochromatic palate, and black and white is the model-off-duty uniform.

Vogue Paris editor, Emanuelle Alt is consistently decked out in the chalky inky mix, often pairing a white blazer with black pants or vice versa. Fellow Vogue Australia senior fashion editor, Christine Centenera is rarely seen in anything but.

But if you’re feeling like this could get a little tired day in day out with the same two colours, make like Miranda and slick your lips with your favourite red hue.

Is black and white your staple go-to? or do you crave colour?

Posted in Uncategorized | Tagged black, black and white, bright, , , colour, editor, emanuelle alt, , , fashion season, inky, magazine, magazine editor, miranda kerr, , monochromatic, monochrome, palate, , pastel, red lips, red lipstick, staple, , , uniform, vogue australia fashion editor, vogue paris, vogue paris editor, white, white blazer | Leave a comment
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Spring 13 Trend Spotlight: Ruffles

October 1, 2012

By admin | Published October 1, 2012


Images via NowFashion; Style.com

Reminiscent of a Spanish flamenco performer, exaggerated ruffles have been a major feature for Spring 2013 from Gucci to Givenchy.

It was overtly sexy at Balenciaga with a super thigh high split skirt that featured stiff ruffles taken from a Cristobal dress circa 1968.


Gucci went ultra glam with soft, wave like ruffles that almost floated across the body and arms, from luxurious floorlength evening wear to chic casual dresses for that cool cocktail party by the pool in Monaco.


But at Paris Fashion Week today, Givenchy gave the ruffle a gothic touch in sheer organza and heavy silks in a monotone palate.


What do you think of the ruffles trend?

Posted in Uncategorized | Tagged , balmain, fashion direction, , fashion season, , , fashion week, flamenco, , global, gothic, gucci, , milan fashion week, organza, paris fashion week, ruffles, ruffles trend, sheer, spanish flamenco dancer, , spring 2013 trend, spring summer, , , trend spotlight | Leave a comment
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The cult of Cecylia

August 3, 2012

By admin | Published August 3, 2012




While we all love a fashion trend, there are some of us who transcend the `latest’ and see through `what’s hot’ to craft their own cult of cool. One such lady is Cecylia of Cecylia.com who has quickly risen to style blogger fame with her sartorial style choices and impeccable taste. It’s ladylike but never stuffy or conservative, and she always adds the Cecylia twist that can transform even the most simplest of pieces into something extraordinary and so signature Cecylia.

Just like this recent post titled `Black Cobra’ where she makes a pair of snakeskin print pants look casual and effortless on the streets of Melbourne, worn with a Sonya Kraan asymmetrical wool vest (Sonya is a former Fashion Exposed Debut finalist) and Tom Gunn heels.

We are proud to announce Cecylia.com as a key media partner for the Melbourne Fashion Exposed trade show held 26-28 August at the Melbourne Exhibition Centre.

Be sure to follow her on twitter and facebook during the 3-day event as she snaps her discoveries.

See more of her style at; cecylia.com

Posted in Uncategorized | Tagged , black cobra, , blogger, blogger fame, cecylia, cecylia.com, , , , , , , , , fashion trend, ladylike, , media partner, , melbourne blogger, , personal style, personal style blogger, , premiere boutique trade event, royal exhibition building, , sartorial style, , , , , sonya kraan, , , , style blogger, tom gunn, , , | 3 Comments
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