Fashion Exposed chats with Megan Tregilgas to re-discover the art of visual merchandising and discover how to attract, engage and motivate your customer to maximise sales.
Megan Tregilgas of Visual Metier presents the key principles of VM at Fashion Exposed, shares common mistakes and shows how to execute stimulating VM displays on a tight budget, based on her own fashion retail background.
Her are her top tips;
1. Know your brand – Ensure you and your team understand the brand and it’s message and Visual Merchandising will come easily.
2. Plan – Planning your windows and store layouts in advance will allow you to put together a marketing calendar and make the most of seasonal events.
3. Educate and motivate you team so they are confident in changing displays to maximise sales
4. Customer Service – Visual Merchandising is good customer service. Clean well laid out stores, clear signage and pleasant looking accessorised displays all act as silent salespeople. Not only is it effective, but it can be cheap! Present your merchandise in a pleasing way and customers will be more tempted to spend.
5. VM 101 – Less is more – keep displays simple. Find a system that works. Use odd numbers opposed to evens. Even numbers cause symmetry which causes the eye to stop and not take in the whole picture. Repetition using identical elements repeatedly creates a powerful display.
6. Texture – Contrasting materials and interesting props stimulate your display into life. Attention to detail is key.