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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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BUSINESS EXPOSED: Engaged staff sell more


Marguerite Bell of Retail Doctor chats with Fashion Exposed on how to build a great sales force, establish goals, train a team and develop effective selling techniques.

Here are her top tips:

1. Celebrate success – Tell your team what they’re doing right, not what they’re doing wrong. Reward your staff for high achievement with prizes for sales, average sale, items per sale and conversion rates.

2. Communicate – Make it clear that you have an `open door’ policy and welcome your team to come to you with any problems or concerns.

3. Lead by example – We see truly `fit’ retail CEO’s visiting stores and speaking to customers. How can you expect others to follow your rules, if you don’t follow them yourself?

4. Be positive – The positivity of your team will be felt by your customers and generate results so have fun in store and be positive at all times!

5. Empower them – Staff who are given responsibility will step up to the mark. Keep them trained and informed to empower them to make decisions on the shop floor.

6. Promote continuous improvement – Staff training should be an ongoing process linked to individual and team KPIs and measured by sales results. Coaching your staff is the key to improvement. Help them grow with your business and lift the cycle of continual improvement.

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TRENDS EXPOSED: Global Retail Trends with Westfield’s Jack Hanrahan


Westfield Retailer Relations Manager, Jack Hanrahan uncovered the latest trends in retail from enticing shop windows, unique installations and inspiring visual merchandising techniques from an international perspective at Fashion Exposed, Sydney.

In this chat, we discuss why customer service is crucial to the new retail experience, training your staff to become part of the retail `family’, and the power of visual merchandising.


Here are his top tips.

Implications for retailers

1. Have a reason for Being – why buy from me
2. What is your Sustainable Competitive Advantage
culture; experience; curating; value; people; product
3. What are the consumer trends
first; newness; customisation; authenticity; value
4. Experiential retail – total immersion
5. Congruence with the virtual/physical
6. Retail technology – critical success factor
7. Service as a product – great opportunitites for differentiation too

“EST Retailers – all retailers should be at least 2 of the following;

Lowest prices
Highest quality
Best value
Easiest to get to
Hottest fashions
Broadest assortment
Fastest service
Friendliest Associates
Nicest layout and design

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BUSINESS EXPOSED: Case study – Le Black Book & Her Fashion Box


Online retailing is now a mainstream sales channel with new technology changing daily to meet the needs of the competitive consumer.

Discover how online entrepreneur, Kath Purkis of Le Black Book & Her Fashion Box used regular data analysis and sell-through reports to continually adapt and change her e-tail model to exceed consumer expectations and flourish in a highly competitive market

Kath Purkis top tips:

1. Know your customers – Do your research and know what problem you are solving.
2. Be your brand – Be the face of your brand, have all employees as brand ambassadors & create a positive company culture.
3. Be the trend setter – Set the trends and take a risk, lead the pack and don’t follow the crowd.
4. Minimal clicks mean maximum sales – keep it clean and simple, don’t over-complicate the conversion funnel to sale.
5. Disrupt or be disrupted – Don’t get left behind, take risks and create as opposed to replicate.

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DIGITAL EXPOSED: Connect with your customer


Tim Kortitis of Social Media Servants spoke at Fashion Exposed Business Seminar today about the power of social media and the ways in which you can connect with your customer using the facebook, blogs, instagram, twitter and pinterest platforms.

How to connect with your customers using Facebook, Blogs, Instagram, Twitter and Pinterest

1. Decide on your brands strategic position
2. Use each different platform to reinforce this position for customers and your community
3. Pre-plan all social media updates and content a month ahead of time
4. Avoid using social media as just a selling tool (build high trust first)
5. Build relationships with other networks to leverage reach

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TRENDS EXPOSED: WGSN Spring Summer 2013


Jen Sherrin of WGSN uncovered the key trends for Spring Summer 2013 at Fashion Exposed Sydney today.

We chat further on the key shapes, colours, fabrics and silhouettes that will influence the Australian fashion industry.

The must have list:

The Duster coat
The Blouson jacket
Tailored & cropped
60s A-Line Shift
The Fit and Flare dress
The new longer skirt
The Wrap pencil skirt
Soft sports pant
Half-sleeve button-up
The woven tee top
Aerated knits
Yachting jacket
Baseball jacket
Coordinated sets
XXL tee
Knitted polo shirt
Sports style shirt

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