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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Rhythm Livin…

Queen sung it first, but ever since then we seem to be living in their Bohemian Rhapsody. The tune title correlates to the continuous strain of free-spirited, `boho’ collections that no matter what the hot trend at the time, somehow manages to remain ever so casually in the background. While some might be quick to say the `boho look’ doesn’t suit them, there isn’t one girl out there who could actually say they don’t swoon over its iconic imagery.

Think Anita Pallenberg and Marianne Faithfull, Carly Simon, Twiggy, Francoise Hardy and Jane Birkin. These fashionable women have become style icons across the globe for their original take on the swinging 60s and 70s, irrelevant of trends, their style although classically era-specific, remains timeless.

The latest lookbook from Rhythm Girls is yet another example of this continuing boho aesthetic, a beautiful girl wanders aimlessly through the countryside on a journey to her innermost self, wearing floaty maxi skirts in floral fabrics, adorned in crystal jewellery. It’s pretty, whimsical and ethereal with a touch of magic thrown in. Let’s face it, we all want to be that girl.

Visit Rhythm Girls on Facebook HERE.

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Will the new TCF Fair Work Amendment impact Australian manufacturing?

Article written and submitted by James Boston of Fashion Source.

While the final outcome always had an uneasy air of inevitability about it, for many a glimmer of hope persisted until the end; the hope that a Senate Committee charged with reviewing the Fair Work Amendment (Textile, Clothing and Footwear Industry) Bill 2011, would realise just how damaging the Bill will be to the TCF industry and the outworkers it purports to protect.

A hope that the Labor senators, tasked with the well-meaning pursuit of ending outworker exploitation, would stumble across someone in their review process with an ounce of industry knowledge or business sense. Instead they were showered with submissions from labour and human rights organisations that quoted out-of-date research papers and unsubstantiated claims such as “outworkers are paid on average $3-4 per hour.”

James Boston is the Managing Editor of ATF Magazine, Editor, Publisher and Founder of Window Furnishings Australia, Online editor,, and most recently Editor, Publisher and Founder of OR Magazine. Narrowly avoiding a career in finance, James has spent the last decade watching, analysing and writing about the Australian TCF industry in both his own publications as well as a number of mainstream titles.

Why is it that not one Government Senator questioned these claims? It wouldn’t have been hard. Perhaps something along the lines of “If the average Australian outworker is paid $3-4 an hour (and China is now claiming an hourly minimum wage of around $2 an hour), why is 93 per cent of garment production offshore?”

The TFIA and a number of industry members did make written submissions. None disagreed that legislation is required to avoid exploitation of vulnerable workers. However, significantly, most were focused on the problems this legislation in its current form will cause for the outworkers and the industry (such as preventing outworkers from acting as independent contractors). But it seemed that the Senate committee did not give weight to any such concerns, preferring the testimony of labour academics instead.

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Presenting Stoic Stratum…

via Neo Dia

According to their website, Neo Dia craft `unique magical prêt-à-porter collections’. And it couldn’t describe the collection more accurately. The Neo Dia design duo, Gavin Lowes and Becky Chua have mastered sharp tailoring techniques, drawing on their inspirations from the great architectural-art magicians – Gehry, Bauhaus and others – that really give this emerging label its backbone. The architectural application is shown in the obvious sculptural references, the clothing moulds the body to enhance its shape and sometimes propose new features that previous clothing collections are yet to distinguish.

Both graduates of fashion at renowned institution RMIT (Melbourne, Australia) Gavin and Becky met on the first day of the course and `have been stitched at the hip ever since’.

With individual aesthetics so aligned, a collaboration between the two young designers was impossible to resist. Neo Dia was born of a shared vision for modern, ready-to-wear collections with a sassy algebraic twist.

We were delighted to introduce Neo Dia to the Fashion Exposed show floor as recent finalists in the DEBUT competition for the Sydney event. Their awe-inspiring pieces were marveled by many, replicated by none.

For more images from their current range Stoic Stratum and previous collections, visit their website

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Are you the next big thing? DEBUT your line at Fashion Exposed…

Neo Dia were finalists at Fashion Exposed Sydney. This image is from their current Stoic Stratum collection

Fashion Exposed is pleased to announce applications for Debut Melbourne 2012 are now welcome. 7,000 trade visits, 3 days, 4 separate events, 500 exhibitors, 800 brands, 100 boutique fashion labels, and 12 Debut equals the hottest new labels from Australia and New Zealand.

Introduced in Sydney 2006 and instantly celebrated, Debut is the prestigious industry entry platform and design competition for new fashion and accessory labels at FASHION EXPOSED. Now in its 14th season, DEBUT has successfully launched over 160 labels including Limedrop, Alexi Freeman, Trimäpee, Since Grey, Kuwaii, Donna Sgro, as well as last season’s winners Brkich and Ginny & Jude Designs. Debut is the place to be at FASHION EXPOSED, Australasia’s premier fashion trade fair.

The focus in Melbourne 2012 is on Autumn/Winter 2013. Applications in the categories apparel and accessories are now welcome. Applications close Monday 28 May 2012 at 5pm AEST

Click here to download the application form.

Answers to FAQ can be found on the fair website
If you have further questions please contact the DEBUT curator, Uli Hasel. Phone: 03 8672 1228 or email: [email protected]

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Ginny & Jude win with their DEBUT…

A signature range of headwear is complemented by smaller seasonally inspired ranges of jewellery, belts, apparel and other assorted knick-knackery in the debut line from accessories brand, Ginny & Jude. The distinctly unique fashion accessories are constructed from a carefully selected combination of new and vintage materials. Taking its cues from the ephemeral sensation of a summer fling, Ginny & Jude Designs presented an equally giddy collection of brilliant colours, playful textures and bright-lit feelings as a finalist at the recent DEBUT competition at Fashion Exposed, Sydney.

Designer, Rabia Lockwood consequently took out the top prize for her 50s-inspired creations and this is our first chat since the win where Rabia shraes her passion for upcycling to reinvent her vintage treasures into modern art work especially in the area of millinery; working alongside costume jewellery designer, Victoria Spring; and how a summer fling inspired the latest collection.

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Trend: Low-slung Skinnies…

For all of you who couldn’t adjust to the high-waisted pant/jean trend, well now you can officially rejoice as the low-slung skinny jeans makes its way back into popular culture. The latest trend report from iconic style site, WhoWhatWear released a trend report from the recent show season showing editors and models and bloggers sporting the look. From swedish star blogger Elin Kling to Paris Vogue editor-in-chief Emmanuelle Alt in her trademark Topshop cropped jeans, this trend is sure to be a big hit on the sidewalk. The tip is to find a cool skinny belt to wear with them that accentuates the low-slung feel and dramatises the hipster effect.

Adopt the trend with these J Brand 912 Low Rise 34″ Pencil Jean in Shadow.

See the complete J Brand range at Premiere Boutique Trade Event from this Sunday March 11-13 at the Royal Hall of Industries, Sydney on Stand B22, B24, C23 and C25.

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Online retail is booming, so why the resistance?

Australian label Ellery sell to both online and bricks and mortar retailers, and recently opened a flagshop boutique in Sydney

E-commerce has exploded world wide. A recent article revealed online shopping is growing more than 10 times faster than traditional retail sales with $10.5 billion splurged last year. And there are no signs of it slowing down any time soon either.

So when Fashion Exposed Blog posted this article link to our Facebook page, we were surprised to hear of an alleged resistance from some clothing suppliers to sell to online-only boutiques.

“I don’t understand the mentality of many clothing suppliers who are still hesitant to sell to online stores though”Fleur De Lys Me

“Clothing suppliers hesitate to sell online as this threatens their existing retail shop customers. Most retailers will consider dropping a label if it is being sold online and rrp cannot be controlled. So you have to weigh up the costs of losing wholesale accounts vs direct selling”MISU by Playhouse Fashions

Unsure as to whether this was just a one-off case or not, we asked resident Exposed Online feature writer and agent, Phoebe Garland of Garland & Garland Fashion to give her insight on this phenomenon; whether there is any truth behind it; and if she believes there is a symbiotic future where online and retail can co-exist in harmony.

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Spirit of the Black Dress Gala Runway at LMFF 2012…

The Spirit of the Black Dress is one of the first events to officially kick off the L’Oreal Melbourne Fashion Festival each year and it is also one of the most highly anticipated. Purely for the fact that it embraces the emerging designers of the future who incorporate sustainability and ethical clothing considerations into their craft. It’s an extraordinary event, and extremely popular given that Melbourne is home to a hive of design creatives so of course the array of fashion on show is always extremely diverse, pushing the envelope of traditional or mainstream style.

Fashion Exposed Blog was privileged to be invited to attend the Gala runway event which showcased the Spirit of the Black Dress winners including former Fashion Exposed DEBUT finalist, Sonya Kraan, Kate Aikins, Bento, Berri Drum, Christina Exie, Gabriella Ferrante, Emmarose Kinsmen, Jessica Robertson and Lisa Taranto. Congratulations to all the finalists!

Please enjoy our photos from the night!

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LMFF 2012 Cultural Program – Ex[ie]perimental Collective…

When it comes to emerging, Melbourne has become quite the hotspot for discovering new talent. From furniture to fashion, there is a diversity of originality carving a niche with their creative concepts and new technologies in every aspect of design from textiles to accessories. That’s why it is fitting to see a Melbourne-based fashion festival embracing the new – the future.

Extending beyond the officially programmed events of the Festival week, the LMFF Cultural Program runs through the entire month of March. With over 77 diverse and inspiring events throughout Victoria the LMFF Cultural Program combines design, art and film to explore another side of fashion, far beyond the runway.

We decided to shine the Fashion Exposed Blog spotlight on five such emerging design creatives who have pulled together their talents to form their own curated exhibit artfully titled `Ex[ie]perimental Collective’.

How did you come to learn of the LMFF cultural program? And why did you want to take part?

Katia Di Crescenzo: The curator of the Ex[ie]perimental Collective exhibition, Christina Exie, who is also a friend from my studies at RMIT’s Bachelor of Design (Fashion) invited me to exhibit my work along with three other fashion students. It seemed like a great opportunity to participate in an event that unites emerging conceptual designers and their practices.

How important are events such as these in recognising the emerging design talent? Why?

Katia Di Crescenzo: It is so crucial as these cultural exhibitions are celebrations of the emotional, creative and thought-provoking journeys emerging designers find themselves upon. It is a look into the most raw and vulnerable stage of a designer and is essentially their launch into the industry and their intitiation into the world of design.

Katia Di Crescenzo, you are a recent graduate in jewellery design, how difficult is it to make it in the current fashion industry and how will this show increase your chances?

It is most difficult as the fashion industry is becoming more and more competitive. We hope this exhibition will demonstrate the importance of research and process, through our methodologies and artifacts.

What can people expect from the presentation?

Our collective encompasses a dynamic fusion of technique, concept and intellectual problem solving through the design process, demonstrated in different forms of fashion: 2D collage, instillation art, jewellery design and fashion design.

Can you talk us through the designers and what they represent?

Katia Di Crescenzo: “I have a fascination with creating an object that is both physical and suggests abstract thoughts that may seem more significant and resonant.rMy intent is to express an aura of poetic intrigue, and to create an emotional and intellectual impact. Combining the traditional techniques of using metalwork with modern accents. Each piece I create has a significance, a story, a message, a resonance; a hymn to intellectual beauty.

Christina Exie: “I am a graduate from Bachelor of Design (Fashion) RMIT, who creates Avant Garde clothing for the female form, with an aesthetic that is edgy and underground. My works’ have endured an intense design developmental process; extensive research into an idea to form a concept, intricately detailed pattern making, mostly hand constructed with the use of sculpture, hand stitching and moulding techniques which are all finished with precision.”

Helen Pappas: “I’ve come to regard myself as a Collagist, as design is much like a collage itself. It blends and mixes elements from all over the place, and I like creating work which references the past as well as being a little bit fun and humorous!”

Kara Liu: “Like a scientific experiment, when I come up with an idea of a garment, it is essentially proposing a hypothesis to be tested. I would always keep a constant in a project such as a technique, while other elements such as scale or fabrication become variables that change in each garment experimentation. I love how I don’t know what the final result would look like until it is made.”

Emma Boseley: “I design to find self expression. I work effectively through designing; by making. Ideas are always strong and unique, when I design three – dimensionally. I find it easier to execute an idea straight from an image in my mind rather then drawing or realising all the steps before hand. Inspiration lies within the individual; I always find different practices, processes or techniques inspire me.

Support local designers during the LMFF Cultural Program and visit the Ex[ie]perimental Collective curated exhibit. Launch night is on March 22nd from 6-9pm and will remain open until March 28. Head to Level 1, Von Haus Building, 1a Crossley St, Melbourne

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Brkich DEBUTs at Fashion Exposed…

Every so often a label comes along that defies all the design norms to break the mundane moulds and fashion something entirely new. brkich (pronounced ‘bur-kitch’)
is a Melbourne based, Australian fashion label with a difference that seeks to fulfill all the above. Designer Belinda Crossley set out to ensure a strong focus on hand screen-printed textiles, and original textile prints are the cornerstone of brkich design, both instantly striking and identifiable to the label’s aesthetic.

Belinda designs fabric specific to each collection so that brkich maintains a high level of integrity in design and production. Collections are produced locally in order to maintain and supervise ethical practice, quality control and to support Melbourne’s local industry. These key factors influenced the judges at Fashion Exposed to award Brkich the winner of the DEBUT competition in Sydney.

Fashion Exposed Blog had a chat with Belinda to discuss the creation of her DEBUT collection and its `exploration of colour, texture and form’; why she chooses to hand screen print her own textiles; and on winning the DEBUT competition.

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