Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?
Digital Exposed is a seminar…
Read More »November 26, 2012
via The Retail Doctor
The selling problem for most retail salespeople isn’t the merchandise.
It’s noticing.
It’s listening.
It’s understanding language and personality type.
Old school retail sales training never had you observe something about the customer, witness some behavior or testify about your own life experiences. You were taught to do the same thing to all customers and manage their relevant information to get them to open their wallets.
It wasn’t important to consider…
Why the customer asked for such a particular item…
Why they phrased their request just that way…
Why they were in your shop today when they could have been anywhere else…
We were taught to divorce our own experience as a customer in order to sell someone something.
No wonder so many people say they hate selling.
To become good at selling, you need to trust your own experiences as a customer in order to serve one. This doesn’t require any new skill; you’ve been doing it since birth.
To improve your retail sales techniques, notice the minutest of details of your own behaviors, thoughts, emotions, and voice when you shop. No one has to give you permission to notice these instincts, only you.
And once you notice your own actions, you discover how you can influence others. Did you avoid someone after they made you respond to their, “How are you today?” question? Then don’t do it when you talk to customers in your store.
Hate when you are ignored while waiting at the counter in a retail store? Then diligently watch the counter instead of straightening the widgets on the rack.
When you master these observation skills, you will be able to do whatever you want in life because people pay for perceptive people. Perceptive people have come to embrace their own voice and share openly with strangers.
To read more of this article, visit retaildoc.com
November 20, 2012
Looking back at the history of the boat shoe, it’s clear why this practical footwear style eventually made it into popular culture. Also known as deck shoes or topsiders, the canvas or leather, rubber-soled styles were first invented in 1935 for modern boaters, loved for their highly durable designs that repelled water and didn’t slip.
Today, they are as fashionable on shore as they are off shore with a range of men’s high end fashion loafers and smart shoes on offer. The most unique styles come courtesy of FÅNE Footwear, offering comfort, durability and reliability fit for any occasion from the formal to casual.
FÅNE‘s design appeals to those with an eye for fashion and practicality, without putting a dent in the wallet.
We took five with FÅNE footwear director, Fane Levy to chat further on the history behind the brand; European inspiration trips; and the future.
Read our interview at Shoe Online HERE.
November 13, 2012
Just in case you missed the October issue of Ragtrader, our top bloggers told the industry magazine to reveal their favourite AW13 trends after their trip to Fashion Exposed and Premiere Melbourne.
And not surprisingly, DEBUT winners `APOM – A part of me’, rated highly on their hit list as ones to watch.
If you are a talented emerging fashion designer, registrations for the Fashion Exposed Sydney 2013 DEBUT competition are now open.
For all inquiries and to download the registration form, visit fashionexposed.com
November 2, 2012
Images via Pinterest
And we’re off… the Spring racing season will be in full swing for tomorrow’s Derby Day with elegant looking ladies lined up trackside in their hats and fascinators.
In a recent interview with Kate Waterhouse, Nerida Winter revealed the key looks for millinery this Spring is sculptural headpieces, similar to what’s been happening in fashion, lace and netting are also popular with straw hats.
The big no no for Spring is felt, as this is for the autumn/winter racing according to Ms Winter. For more advice, watch the interview at smh.com.au
We are particularly in love with the beautiful butterfly head piece below courtesy of Giambattista Couture.
When it comes to race day fashion, always remember appropriate hemlines ladies. And given the temperamental weather in Melbourne lately, it might be wise to invest in a cropped bolero or fur stole. Those winds are nasty, especially at the track.
Or go for a vintage look that’s timeless and forever classic. Isn’t she just stunning…
But in more important news, who will you be backing on the day? All tips are welcome, comment below or hit us up on Facebook.