Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?
Digital Exposed is a seminar…
Read More »August 28, 2013
We chat to Saisangeeth Daswani, Trend Specialist, Asia Pacific at Stylesight on the key themes that are influencing accessory trends for Fall Winter 2014.
She presented a concise synopsis at the Fashion Exposed Conference today that revealed the top 10 essential accessory trends for fall/winter 2014, across categories including jewellery, bags, eyewear, footwear and belts, as well as directional colour palettes, prints and patterns, and trims.
Here are Stylesight’s top 10 trends for accessories F/W 14:
1. Rich Synergy: Lush, Sensuous palette
2. Peaceful Solace: Soft, whispering shades
3. Dark Desire: Moody, mysterious hues
4. Optimistic Showers: Bright, joyful colour
5. Folklore Fusion: Rich bohemia
6. Muted Minimalism: Tender volume
7. Firm Code: Black armor
8. Dark Romantics: Ethereal lace
9. Punch of Pop: Happy graphics
10. Rainbow Revolution: Colour confidence
August 26, 2013
Stylesight’s Megatrends delivers the big-picture, by analysing the emerging concepts that will shape the areas of design — from fashion and beauty to interior design, prints and graphics.
We chat to Stylesight Trend Specialist, Lyndal Wallis at Fashion Exposed on what a Megatrend is, how we interpret them, and how trends impact design.
The Fashion Exposed Conference continues today and tomorrow at the Melbourne Exhibition Centre.
For the complete line-up and session times, visit fashionexposed.com
August 25, 2013
In this short video, Co-founder / Director of Portable, Simon Goodrich chats to EXPOSED Online editor, Sacha Strebe at the Fashion Exposed Conference on `Taking back retail’, why you should create a digital strategy, quick tips for tackling technology, how you don’t need $$$ to set up a functioning website, and why content is still king.
These are his key take aways:
- The longer you’re online, the more people will find you. We’re playing the long game
- Use social media to amplify, don’t be afraid to communicate often
- Develop your own voice
- There are many elements to a digital strategy, you don’t need to do all of them, just do what you do with passion
Don’t miss our full seminar line-up on Day 2 of Fashion Exposed with key speaker, John Strickland of Myer talking about `How Visual Merchandising can influence the customer’.
For session times and more information, visit fashionexposed.com
March 13, 2013
Fashion Exposed chats with Megan Tregilgas to re-discover the art of visual merchandising and discover how to attract, engage and motivate your customer to maximise sales.
Megan Tregilgas of Visual Metier presents the key principles of VM at Fashion Exposed, shares common mistakes and shows how to execute stimulating VM displays on a tight budget, based on her own fashion retail background.
Her are her top tips;
1. Know your brand – Ensure you and your team understand the brand and it’s message and Visual Merchandising will come easily.
2. Plan – Planning your windows and store layouts in advance will allow you to put together a marketing calendar and make the most of seasonal events.
3. Educate and motivate you team so they are confident in changing displays to maximise sales
4. Customer Service – Visual Merchandising is good customer service. Clean well laid out stores, clear signage and pleasant looking accessorised displays all act as silent salespeople. Not only is it effective, but it can be cheap! Present your merchandise in a pleasing way and customers will be more tempted to spend.
5. VM 101 – Less is more – keep displays simple. Find a system that works. Use odd numbers opposed to evens. Even numbers cause symmetry which causes the eye to stop and not take in the whole picture. Repetition using identical elements repeatedly creates a powerful display.
6. Texture – Contrasting materials and interesting props stimulate your display into life. Attention to detail is key.
November 26, 2012
via The Retail Doctor
The selling problem for most retail salespeople isn’t the merchandise.
It’s noticing.
It’s listening.
It’s understanding language and personality type.
Old school retail sales training never had you observe something about the customer, witness some behavior or testify about your own life experiences. You were taught to do the same thing to all customers and manage their relevant information to get them to open their wallets.
It wasn’t important to consider…
Why the customer asked for such a particular item…
Why they phrased their request just that way…
Why they were in your shop today when they could have been anywhere else…
We were taught to divorce our own experience as a customer in order to sell someone something.
No wonder so many people say they hate selling.
To become good at selling, you need to trust your own experiences as a customer in order to serve one. This doesn’t require any new skill; you’ve been doing it since birth.
To improve your retail sales techniques, notice the minutest of details of your own behaviors, thoughts, emotions, and voice when you shop. No one has to give you permission to notice these instincts, only you.
And once you notice your own actions, you discover how you can influence others. Did you avoid someone after they made you respond to their, “How are you today?” question? Then don’t do it when you talk to customers in your store.
Hate when you are ignored while waiting at the counter in a retail store? Then diligently watch the counter instead of straightening the widgets on the rack.
When you master these observation skills, you will be able to do whatever you want in life because people pay for perceptive people. Perceptive people have come to embrace their own voice and share openly with strangers.
To read more of this article, visit retaildoc.com
November 20, 2012
Looking back at the history of the boat shoe, it’s clear why this practical footwear style eventually made it into popular culture. Also known as deck shoes or topsiders, the canvas or leather, rubber-soled styles were first invented in 1935 for modern boaters, loved for their highly durable designs that repelled water and didn’t slip.
Today, they are as fashionable on shore as they are off shore with a range of men’s high end fashion loafers and smart shoes on offer. The most unique styles come courtesy of FÅNE Footwear, offering comfort, durability and reliability fit for any occasion from the formal to casual.
FÅNE‘s design appeals to those with an eye for fashion and practicality, without putting a dent in the wallet.
We took five with FÅNE footwear director, Fane Levy to chat further on the history behind the brand; European inspiration trips; and the future.
Read our interview at Shoe Online HERE.
November 13, 2012
Just in case you missed the October issue of Ragtrader, our top bloggers told the industry magazine to reveal their favourite AW13 trends after their trip to Fashion Exposed and Premiere Melbourne.
And not surprisingly, DEBUT winners `APOM – A part of me’, rated highly on their hit list as ones to watch.
If you are a talented emerging fashion designer, registrations for the Fashion Exposed Sydney 2013 DEBUT competition are now open.
For all inquiries and to download the registration form, visit fashionexposed.com