Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?
Digital Exposed is a seminar…
Read More »August 28, 2013
We chat to Saisangeeth Daswani, Trend Specialist, Asia Pacific at Stylesight on the key themes that are influencing accessory trends for Fall Winter 2014.
She presented a concise synopsis at the Fashion Exposed Conference today that revealed the top 10 essential accessory trends for fall/winter 2014, across categories including jewellery, bags, eyewear, footwear and belts, as well as directional colour palettes, prints and patterns, and trims.
Here are Stylesight’s top 10 trends for accessories F/W 14:
1. Rich Synergy: Lush, Sensuous palette
2. Peaceful Solace: Soft, whispering shades
3. Dark Desire: Moody, mysterious hues
4. Optimistic Showers: Bright, joyful colour
5. Folklore Fusion: Rich bohemia
6. Muted Minimalism: Tender volume
7. Firm Code: Black armor
8. Dark Romantics: Ethereal lace
9. Punch of Pop: Happy graphics
10. Rainbow Revolution: Colour confidence
August 26, 2013
In this short video, we chat to John Strickland, National Visual Merchandising Manager for Myer on how VM can influence the consumer after his presentation at the Fashion Exposed Conference.
Through John’s experience at Myer, he discussed how you can create atmosphere and theatre through Visual Merchandising.
He spoke with EXPOSED online editor, Sacha Strebe about budgeting for VM, where you can seek inspiration & new ideas, some of the consumer touch points, and his rule of odd numbers.
Tomorrow is your last chance to attend the Fashion Exposed Conference.
For more information, seminar line-up and times, visit fashionexposed.com
August 25, 2013
In this short video, Co-founder / Director of Portable, Simon Goodrich chats to EXPOSED Online editor, Sacha Strebe at the Fashion Exposed Conference on `Taking back retail’, why you should create a digital strategy, quick tips for tackling technology, how you don’t need $$$ to set up a functioning website, and why content is still king.
These are his key take aways:
- The longer you’re online, the more people will find you. We’re playing the long game
- Use social media to amplify, don’t be afraid to communicate often
- Develop your own voice
- There are many elements to a digital strategy, you don’t need to do all of them, just do what you do with passion
Don’t miss our full seminar line-up on Day 2 of Fashion Exposed with key speaker, John Strickland of Myer talking about `How Visual Merchandising can influence the customer’.
For session times and more information, visit fashionexposed.com
March 13, 2013
Fashion Exposed chats with Megan Tregilgas to re-discover the art of visual merchandising and discover how to attract, engage and motivate your customer to maximise sales.
Megan Tregilgas of Visual Metier presents the key principles of VM at Fashion Exposed, shares common mistakes and shows how to execute stimulating VM displays on a tight budget, based on her own fashion retail background.
Her are her top tips;
1. Know your brand – Ensure you and your team understand the brand and it’s message and Visual Merchandising will come easily.
2. Plan – Planning your windows and store layouts in advance will allow you to put together a marketing calendar and make the most of seasonal events.
3. Educate and motivate you team so they are confident in changing displays to maximise sales
4. Customer Service – Visual Merchandising is good customer service. Clean well laid out stores, clear signage and pleasant looking accessorised displays all act as silent salespeople. Not only is it effective, but it can be cheap! Present your merchandise in a pleasing way and customers will be more tempted to spend.
5. VM 101 – Less is more – keep displays simple. Find a system that works. Use odd numbers opposed to evens. Even numbers cause symmetry which causes the eye to stop and not take in the whole picture. Repetition using identical elements repeatedly creates a powerful display.
6. Texture – Contrasting materials and interesting props stimulate your display into life. Attention to detail is key.
November 20, 2012
Looking back at the history of the boat shoe, it’s clear why this practical footwear style eventually made it into popular culture. Also known as deck shoes or topsiders, the canvas or leather, rubber-soled styles were first invented in 1935 for modern boaters, loved for their highly durable designs that repelled water and didn’t slip.
Today, they are as fashionable on shore as they are off shore with a range of men’s high end fashion loafers and smart shoes on offer. The most unique styles come courtesy of FÅNE Footwear, offering comfort, durability and reliability fit for any occasion from the formal to casual.
FÅNE‘s design appeals to those with an eye for fashion and practicality, without putting a dent in the wallet.
We took five with FÅNE footwear director, Fane Levy to chat further on the history behind the brand; European inspiration trips; and the future.
Read our interview at Shoe Online HERE.
November 2, 2012
Images via Pinterest
And we’re off… the Spring racing season will be in full swing for tomorrow’s Derby Day with elegant looking ladies lined up trackside in their hats and fascinators.
In a recent interview with Kate Waterhouse, Nerida Winter revealed the key looks for millinery this Spring is sculptural headpieces, similar to what’s been happening in fashion, lace and netting are also popular with straw hats.
The big no no for Spring is felt, as this is for the autumn/winter racing according to Ms Winter. For more advice, watch the interview at smh.com.au
We are particularly in love with the beautiful butterfly head piece below courtesy of Giambattista Couture.
When it comes to race day fashion, always remember appropriate hemlines ladies. And given the temperamental weather in Melbourne lately, it might be wise to invest in a cropped bolero or fur stole. Those winds are nasty, especially at the track.
Or go for a vintage look that’s timeless and forever classic. Isn’t she just stunning…
But in more important news, who will you be backing on the day? All tips are welcome, comment below or hit us up on Facebook.
September 25, 2012
Fashion Exposed DEBUT Apparel Award Winner, APOM is the collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.”
Their unique style of vintage meets modern fusion has been widely embraced and applauded, but it’s their tribute to the artist aesthetic, honouring the artisan, that truly sets them apart. APOM promotes all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.
“The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.”
You can shop the above collection at The Grand Social HERE.
Catch our interview with APOM and fellow DEBUT award winner, BRKICH as they team up for So:Me Space in South Melbourne.
For more information, visit apom.net.au