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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Cruising into RESORT 2013…


Celine

With such a long break between the summer and winter seasonal shows, the fash pack welcome RESORT with eager anticipation. So what exactly is this collection anyway?

After a little research (via highly trusted source Wikipedia), resort collections were originally meant for wealthy customers or “more seasoned jet-setters” going on cruises (e.g. North Americans) or vacationing in the warm Mediterranean area (e.g. Europeans) during the winter months. Cruise collections offer light spring or summer clothing when the weather at the points of sale actually calls for winter apparel.

From a consumer point of view, they are a valuable distraction for those of us who have already bought their favourite pieces currently in-season, but are anxiously anticipating next season and can’t wait that long. But in fashion trade terms or as a retailer, resort is targeted at customers who have “finished buying their fall wardrobes and are looking ahead to vacations”.

Alexander Wang

So now you have received an education in resort and cruise collections, let’s get onto the fun part and take a look at some of Fashion Exposed Blog’s favourites so far.

Givenchy

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Danni Minogue and Alex Perry to showcase at Premiere @ Fashion Exposed

Project D: Danni Minogue and Tabitha Somerset-Webb

Fashion is a cult, and two of the most talked about names on both sides of the runway are set to debut at PREMIERE. A boutique tradeshow where selected labels with a cult-like following are teaming up with Fashion Exposed, bringing Danni Minogue‘s fashion line Project D to Australia to be showcased alongside iconic Australia labels like Alex Perry, Little Joe by Gail Elliot, T.L. Wood and Trelise Cooper.

Yummy mummy and Australia’s Got Talent judge, Minogue started her Project D label last year with friend Tabitha Somerset-Webb and has proven her style cred while working on Britian’s X Factor. It’s no doubt an up-and-coming fashion label from one of our most famous exports.

And who could forget about Alex Perry? The Australia’s Next Top Model Judge and couture king of Australia has women beating down his door every day to get into one of his beautiful gowns.

Who says trade fairs don’t pull in the big names? Find out more about the other big names attending Premiere here.

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Learn from the experts at the Fashion Exposed Business Seminars

Gwen Stefani recently told the media before her New York Fashion Week show for her clothing label L.A.M.B. that she was stunned at the amount of work that goes into creating a fashion line — and that’s only when you consider what goes into the design side, what about the rest of the business? We at Fashion Exposed know that so much more goes into creating a business, with time being one of the most precious commodities going around so we’ve made Tuesday 8 March the day to attend out Fashion Exposed Business Seminars. A collection of carefully tailored, short, sharp and business focused talks, you will be hearing from some fashion industry experts giving you some of their valuable tips in just 30 minutes!

And boy do we have an extraordinary line up we have for you, hear about:

  • How the digital world of ecommerce and social media can help your business from Kate Vandermeer of iSpyStyle who’s CV includes the likes of L’Oreal Melbourne Fashion Festival, WGSN, Daily Addict and the Ragtrader.
  • Learn about how to buy more effectively from Sarah Gale who has worked for the likes of Sportsgirl, Portmans, Witchery and Jacqui E, as well as judging the Australian version of Project Runway.
  • Then Jen Sherrin from WGSN giving us an insight into womenswear and menswear trends for Spring/Summer 2012, and then after lunch she’s back to talk about global retail trends and inspiring retail theatre.
  • And last but not least we hear from Mark Davis from The Davis Consulting Group about building a two-way relationship with your customers.

Sound like something you’re interested in? Register to attend now!

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Welcome to the Fashion Exposed blog!

With less than 2 weeks to go until Fashion Exposed Sydney kicks off, we’re going to be taking you inside and out of the trade fair before, during and after the proceedings from 6 – 8 March 2011.

What can you look forward to?

  • Great business seminars that will inspire you and educated you about the worlds of digital, buying, trends, retail and customer behaviour
  • Salon shows that will showcase designs in the categories of Urban Active, Group Collections, French Collections, Boutique Collections, Ready to Wear, Women’s Collections, Debut & Sole Collections.
  • Live Look Books which take notes from the intimate salon shows from yesteryear to showcase highly directional collections in Intimate Apparel
  • Metropolitan Tuesday, a day where you can browse the trade fair while putting yourself in the draw to win one of 500+ prizes just by attending!
  • French Designers will also be showcasing their looks as part of our International Guest Country Program. You bring the macaroons and we’ll bring the great collections.

Check out our list of amazing exhibitors and then fill out our registration form to attend!

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