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Cruising into RESORT 2013…


Celine

With such a long break between the summer and winter seasonal shows, the fash pack welcome RESORT with eager anticipation. So what exactly is this collection anyway?

After a little research (via highly trusted source Wikipedia), resort collections were originally meant for wealthy customers or “more seasoned jet-setters” going on cruises (e.g. North Americans) or vacationing in the warm Mediterranean area (e.g. Europeans) during the winter months. Cruise collections offer light spring or summer clothing when the weather at the points of sale actually calls for winter apparel.

From a consumer point of view, they are a valuable distraction for those of us who have already bought their favourite pieces currently in-season, but are anxiously anticipating next season and can’t wait that long. But in fashion trade terms or as a retailer, resort is targeted at customers who have “finished buying their fall wardrobes and are looking ahead to vacations”.

Alexander Wang

So now you have received an education in resort and cruise collections, let’s get onto the fun part and take a look at some of Fashion Exposed Blog’s favourites so far.

Givenchy

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