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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Transitioning the must-have leather trend into your summer style….

October 25, 2012

By admin | Published October 25, 2012


DO invest in a leather mini or pencil skirt

The must-have leather look refuses to budge from the top of the trends hit list. In fact it is so highly covetable by the fash pack, designers have had to incorporate the luxe bovine fabric into their spring summer ranges.

But leather in summer I hear you ask? Yes it certainly sounds like madness, but believe it or not, fashion’s much-loved material is here to stay all summer long.

That doesn’t mean you need to sweat for vanity however, there are plenty of ways to incorporate leather into your wardrobe and still look and feel cool.

SAY YES to leather shorts

THROW a leather vest or harness over a tee

FIND a summer dress shape in leather fabric

INVEST in a leather tee

How do you style leather in summer? See more of our favourite leather looks on our Pinterest Board.

Posted in Uncategorized | Tagged , bovine, cool, , , , , fashion edit, hit list, , leather dress, leather harness, leather shirts, leather shorts, leather skirt, leather tee, leather top, leather trend, look, material, miranda kerr, must-have, spring, spring summer, , summer, summer style, | Leave a comment
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Denim trending for spring…

September 18, 2012

By admin | Published September 18, 2012


Images via styleist.com

Denim continues to be the go-to trend – season after season the indigo thread refuses to budge from our most wanted list. Here is a selection from the streets of NYFW…

Posted in Uncategorized | Tagged 2013, denim, , denim trend, denim trends, , go to trend, indigo, must-have, , new york fashion week street style, overall, , , , , , styleist, stylelist, stylish, | Leave a comment
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Micro Trend: The Skater Skirt

September 6, 2012

By admin | Published September 6, 2012


It’s the ultimate lesson in versatility, cinching in at the waist and flaring at the hips there isn’t a figure this skirt won’t flatter.

The skater skirt is the hottest trend to hit the sidewalk for it’s classic ladylike elegance, and a subtle nod to its retro past, the SS is a must-have.

Take Olivia Palermo’s advice on Hot to Rock a Skater Skirt HERE.

Posted in Uncategorized | Tagged , , , fashion blog, , , , , , , micro trend, , , , , , , , , , wear, | Leave a comment
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Frosty hue is right on cue for spring summer…

September 5, 2012

By admin | Published September 5, 2012


There’s little doubt the white on white trend has hit the webasphere in a massive way. Every street style icon, magazine editor and style blogger has adopted the chalky hue. And it’s not just a double white, sometimes it’s triple or even quadruple with layer on layer of various shades and textures in the bleached out colour with milky shoes to match.

What do you think of this frosty look for summer? Will you try it?

Posted in Uncategorized | Tagged bleach trend, bleached out, chalky hue, fashion style, fashion trend, frosty, hue, lace, look, milky, spring, spring fashion, spring summer, spring summer fashion trend, , summer, summer fashion, summer fashion trend, white, white dress, white footwear, white look, white on white, white on white trend, white out, white shirt, white shoes, white trend | Leave a comment
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WATCH Cecylia.com chat to DEBUT winners A PART OF ME at FASHION EXPOSED 2012

August 29, 2012

By admin | Published August 29, 2012



We are thrilled to announce the winners of the Fashion Exposed DEBUT competition are Melbourne label, A Part of Me.

APOM is a collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world”.

This short video shot by local style blogger and Fashion Exposed media partner, Cecylia.com discusses how the girls came to work together after graduating from the Whitehouse Institute; how each of the garments from the collection tell a story and are inspired by childhood storybooks; and their aim to make each piece from APOM connect with the wearer and the maker.

Their website states:

APOM likes to promote all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.

The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.

APOM stands for what the duo believes in. They want their clothes to become a part of the wearer and part of the APOM story.

Congratulations again to APOM for taking out the award for Best Apparel.

See more of their work at, apom.net.au

Posted in Uncategorized | Tagged , a part of me, , blogger, cecylia, cecylia.com, , connect, , , debut fashion competition, , fashion award, , , , , , fashion exposed debut, , , , , handcrafted, , maker, manufacturer, , melbourne blogger, , , , , , , , , , , style blogger, , , , , , wearer, whitehouse institute, winner, | Leave a comment
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DIGITAL EXPOSED: Getting Social with Taboo Group FASHION EXPOSED 2012

August 28, 2012

By admin | Published August 28, 2012



Our world is connected to technology. This video chat discusses the power of blogs, instagram, pinterest, facebook & twitter and how you can connect to your consumer through these platforms.

As Strategy Director & co-founder of non-traditional marketing communications agency Taboo, Richard believes that a clear value proposition and meaningful engagement are key to success. Richard & Taboo tailor solutions that deliver return on marketing objectives while building brand equity & assets across the social media landscape.

KEY TIPS

1. Opinion Leader Seeding – Identify key influencers / expert consultants and early adopters across key segments & allow them to tell their story about the product in their own way via social media.

2. Integrate online & offline – Using experiential marketing & integrating with social media to build brand awareness.

3. Brand hijacking – The target audience takes ownership over the their relationship with the brand to create brand endorsement and word of mouth.

4. Building brand communities – Find brand fans / loyalists regardless of demographic who all have one thing in common – their love of the brand.

5. Be relevant & enhance lives – Find a way to add value to your customers lives that’s relevant to them at that particular time & reward them.

Posted in Uncategorized | Tagged , bags & accessories trade fair, , , communication, , , , , , , , , , , marketing, , , , , , , , social media, , , success, The Taboo Group, , , , , , | Leave a comment
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VM EXPOSED: Inspirational visual concepts with Gloss Creative at FASHION EXPOSED 2012

August 28, 2012

By admin | Published August 28, 2012



Creating a unique retail experience is becoming increasingly important as customers flock to spend their time & money online. This inspiring seminar aimed to encourage retailers, buyers and fashion attendees to create a more interactive space in their shop or space.

Gloss Creative is one of Amanda Henderson’s greatest creations .The Gloss Creative team designs across disciplines, styles and genres, taking brands and concepts where they have never been before.

TOP TIPS

1. Encapsulating Colour

2. Craft Techniques

3. Sculpt the Space

4. Build, modify & Create

5. Inspiration beyond your world

Favourite Blogs
1. www.trendland.com
2. www.broadsheet.com.au
3. www.hotpod.net.au/blog
4. www.honestlywtf.com
5. www.lsnglobal.com

Posted in Uncategorized | Tagged amanda henderson, , build, buyers, concept, craft techniques, customers, encapsulating colour, , interactive, , retail experience, sculpt the space, shop, , The Gloss Creative, , , vm, vm exposed | Leave a comment
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TRENDS EXPOSED: The WGSN Retail Edit at FASHION EXPOSED 2012

August 28, 2012

By admin | Published August 28, 2012



WGSN reveal the latest trends in retail from unique pop up shop concepts, social media marketing stunts and inspiring visual merchandising from an international perspective.

Heidi is a creative thinker and leader with a strong product, marketing and sales background. She has experience in translating visionary ideas into strategies and everyday reality. Having joined WGSN in 2008, she leads the Australian and New Zealand business delivering insight, inspiration and actionable tools to the fashion and design industries.

THE KEY TRENDS
1. Hyperlocal
• Integrating into the community using social media platforms like pinterest, instagram etc
• Localising your products – sourcing from local areas
• Creating events, spaces & forums to open dialogue with your consumers
• Blog ups and online communities

2. Stakeholder Society
• Involve consumers in what you’re doing
• Consider your staff’s individual expertise
• Create a full & rounded experience relevant to your brand and customer
• Share your knowledge
• Use technology to add a third dimension

3. Romancing the Store
• Consider the new lifestyle – keep it comforting, tactile & close to home
• Don’t be afraid of focusing on particular interest groups
• Experiment with new retail formats that can’t be replicated online
• Location is a great way to inject a brand with new life

Posted in Uncategorized | Tagged , accessories, , autumn winter, bags & accessories, bags & accessories trade fair, blog ups, , , , , , , , , , , , , , , hauling, hyperlocal, latest trends, , , , , pop up shop, , , retail trends, romancing the store, , , , , , social media, social media marketing, spring summer, stakeholder society, , , , , , trend forecast, , trends in retail, , vm, wgsn, wgsn fashion forecast, wgsn retail edit, wgsn trends, | Leave a comment
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DIGITAL EXPOSED: The Grand Social FASHION EXPOSED 2012

August 27, 2012

By admin | Published August 27, 2012



A virtual shop is no longer a “trend” – it’s now become part of everyday retailing. The Grand Social co-founder and co-director, Jean-Claude Abouchar spoke at Fashion Exposed today to show how you can improve your e-commerce presence and incorporate omni-channelling into your retail mix.

Opening its virtual doors in 2008, The Grand Social was the first fashion e-commerce business in the world to host smaller online stores, which are owned and controlled by individual brands. Jean-Claude is co-founder and co-director.

THE GRAND SOCIAL TOP TIPS

We are living in The Democratisation of Fashion. The old rules don’t apply anymore and consumers have changed their buying habits.

1. New Shopping Experiences – Fancy it – part store, blog, wishlist and magazine.

2. Advocates are your sales force – social shopping platforms allow customers to promote your product.

3. The industry isn’t seasonal. People want stuff right now. Online retail is mainstream. Your customers shop globally.

4. Look into Behaviour Based Targeting – deliver personalised content that appeals directly to that target.

5. Real Time Data for decisions – online shopping allows us to understand what is selling and what isn’t performing straight away with accurate data.

6. Connecting with consumers at the right time & saying the right thing will result in increased conversion online.

Posted in Uncategorized | Tagged , , , , , , , designer fashion, ecommerce, , , , , , , , , , , , mcommerce, , , , omni channel retailing, , , online shopping trend, , , , shopping, , , , , , , , , , , | Leave a comment
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DIGITAL EXPOSED: Going mobile at FASHION EXPOSED 2012

August 27, 2012

By admin | Published August 27, 2012

Retail is becoming increasingly mobile. Carol Barton is founder of Mobile Muse, specialising in mobile apps, websites, Look Books and iPad kiosks for the retail and arts sectors. Fashion clients include L’Oreal Melbourne Fashion Festival, Backstage Fix, Forever New and Talulah. Carol has extensive experience in online with leading travel media companies Lonely Planet and BBC Worldwide.

She spoke at Fashion Exposed Melbourne to reveal how you can improve your mobile presence with iphone apps, ipad apps, m-commerce & other retail mobile technologies.

THE KEY MOBILE TRENDS

1. QR CODES – Blurring the lines between online and offline retail

2. Augmented Reality – Great for interactive window displays, treasure hunts.

3. iPad magazines/lookbooks – Used for pre-browsing collections, interactive self serve shopping tools and for virtual shops

4. Mobile payments – mCommerce, mWallets, mPayments – the new ways we are using smart phones

5. Mobile Check out – Easing queue’s in store by using mobile point of sale

6. Google Wallet, Apple Passport & PayPal in store – 3 new ways to pay using these well known brands

Top Tips
1. Get rid of flash
2. Re-allocate some of your print budget into digital
3. Mobilize your website
4. Understand your customers needs with mobile platforms
5. Don’t forget about a mobile version of your newsletter
6. Set some incremental goals
7. App or website – do your research and pick one or if you can do both
8. Don’t wait for the perfect time to go mobile – you’ll be left behind

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment
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