Jatali Summer 2012 Collection Launch Party at Hugo’s
Images via Tito Media and Chic Traveller
Think of Bondi and images usually conjure up of the famous Bondi Beach, eating fish and chips and doing the Bondi to Bronte walk. Shopping, however in Bondi is not something you would normally think of doing perhaps outside the Sunday markets, but in actual fact there is more than meets the eye.
Gould Street in Bondi is one of the more interesting shopping strips in Sydney. Filled with an array of some very successful retailers, it has provided a very unique shopping strip with a real little buzz about it. Gould Street is like finding a little gem amongst some of the neglected areas of Bondi and can hold its head up for being a key destination shopping strip.
Retailer, Tali Jatali, owner of Jatali, claims she was one of the first to enter into Gould Street, which is now filled with interesting independent retailers who are stocking mainly Australian smaller brands and niche overseas labels.
Whilst, Jatali is a tiny square metre shop, make no mistake owner Jatali has been one very clever retailer. While she does stock some very colourful highly affordable jewellery and some of the Totem label, her real claim to fame is making a niche in producing her own line of Jatali swimwear and a small collection of Jatali garments. The Jatali resort wear, runs only two garments of each fabric or print, which creates an element of exclusivity and an element of demand for the consumer.
Recently, Jatali unveiled the Summer 2012 collection of Jatali swimwear to a glamorous crowd at Hugos Lounge in Sydney. Theming the event on a Brazilian theme, Tali Jatali, describes the collection as a “Brazilian inspiration theme of the Rio de Janeiro type of girl who lives at Bondi, lives carefree and doesn’t care what anyone thinks of her”. Whilst describing the fit of the swimwear, she goes on to state “They are a brief swimwear as opposed to the fat bikinis which are much more flattering to the body, but still presentable, yet not asking the girls to wear G-Strings”.
Models emerged dancing, shaking maracas to drums beating with colourful Brazilian head dress pieces wearing the Jatali 2012 summer collection with Tali Jatali and her best friend and daughter Zsa Zsa, also being part of the show.
For more information on Jatali Swimwear, visit their website www.jatali.com.au
Written by Phoebes Garland co-owner of Garland & Garland Fashion with Robert Garland who was described by Ragtrader as a “veteran rag trader” with over 30 years experience in the fashion industry, Whilst Phoebes Garland was nicknamed ‘Powerseller” by Ragtrader on her birthday. Between the two of them, Phoebes & Robert Garland have over 50 years sales experience in fashion, publishing and advertising. Garland & Garland Fashion is a leading fashion agency based in Sydney and they are regularly sought for comment from various media on business fashion topics and issues.