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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Crop to it in a modern-day midriff…




Images via Stylebistro and Pinterest.

Are you having a mid-90′s Versace flashback?

Yep, we are too. No longer just a teen trend or festival fashion, the midriff, crop top, bandeau, bralet and other belly-baring styles are officially back in vogue.

We predict this look to be one of the biggest trends for SS14. It has always been around, we agree, but designers at the recent Mercedes-Benz Fashion Week Australia proved it’s here to stay.

Ginger & Smart paired bralets with tailored, high-waisted pants and blazers nonchalantly thrown over the shoulders heralding a new style of power dressing for the noughties.



Candice Lake translated the look street style, but this is certainly a bold look for anyone to pull off.


But if this is too daring for you, don’t dismay. The modern interpretation is super subtle with an air of sophistication.

How is that possible? Well for starters, the less is more rule still applies to this look. That means when baring your flesh, we should only ever see a hint of tummy.

Make like Diane Kruger below, who showcased the modern midriff with her class still firmly in tact. And the key to pulling this off with elegance is pairing the crop top with a mid-calf pencil skirt, floor length maxi skirt or tailored high-waisted pants.



See more ways to wear this tummy-baring trend below or head to our Crop it Pinterest board;

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FOAH – Flower of an Hour



FOAH Flower of an Hour, is the fruit of the friendship between two flowers who met on a bench of the Parisian Sorbonne university, one from the Indian Ocean, the other from the Balkans.

One is Myriam Cazal, a fashion designer from Reunion Island, trained at the ESMOD International School of Paris. The other is Simona Stoeva, a young French-speaking and French-loving Bulgarian girl seeking to create bridges between dancing and architecture, and developing commercial skills working as part of the DIM company.


With a degree in Art History and a solid professional experience, the two friends come together with a common will to stand on their own feet. The love of style and their complicity add up, to give birth to an ambitious, joyful project.

The French designer and the eastern-European ambassador weave their web with determination and decide to create their brand, with their diverse cultures and inspirations, to bring every woman of this world with a glamorous, elegant and sexy product, at a reasonable cost.

FOAH Flower of an Hour debuted their range at the recent Fashion Exposed Sydney.

For more information and stockist inquiries, email Simona Stoeva; [email protected]

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VM EXPOSED: Attract, Engage & Motivate Sales


Fashion Exposed chats with Megan Tregilgas to re-discover the art of visual merchandising and discover how to attract, engage and motivate your customer to maximise sales.

Megan Tregilgas of Visual Metier presents the key principles of VM at Fashion Exposed, shares common mistakes and shows how to execute stimulating VM displays on a tight budget, based on her own fashion retail background.


Her are her top tips;

1. Know your brand – Ensure you and your team understand the brand and it’s message and Visual Merchandising will come easily.

2. Plan – Planning your windows and store layouts in advance will allow you to put together a marketing calendar and make the most of seasonal events.

3. Educate and motivate you team so they are confident in changing displays to maximise sales

4. Customer Service – Visual Merchandising is good customer service. Clean well laid out stores, clear signage and pleasant looking accessorised displays all act as silent salespeople. Not only is it effective, but it can be cheap! Present your merchandise in a pleasing way and customers will be more tempted to spend.

5. VM 101 – Less is more – keep displays simple. Find a system that works. Use odd numbers opposed to evens. Even numbers cause symmetry which causes the eye to stop and not take in the whole picture. Repetition using identical elements repeatedly creates a powerful display.

6. Texture – Contrasting materials and interesting props stimulate your display into life. Attention to detail is key.

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Onto a fur thing



Discover your Wild Side in the lush fur print hoods with paw gloves from Wild Hoodz.

Looking for innovative apparel that doubles up as more than just clothing?

Wild Hoodz are the next big thing! They incorporate a hood with scarf and mittens, creating a functional, comfortable and stylish item of clothing.

Each Wild Hood product is made to the highest standard from premium quality synthetic furs that are an incredibly soft acrylic/polyester blend.

They are lined with a soft fleece and have embroidered paws with a pocket in the sleeve deep enough for a phone. They also boast a button and loop feature enabling the wearer to wear the hood in a scarf fashion.

Each product comes packaged in its own custom-designed reusable backpacks, eliminating unnecessary landfill.

They also have matching leg warmers and short hoods and will be expanding the brand into handbags this year.

Wild Hoodz Australia was formed in July 2012. With years of experience in the retail, fashion and marketing industries, this business became a natural progression for founder Christine Gradinger. After seeing similar types of products overseas, she saw great potential in creating the Wild Hoodz range for the Australian market.

Wild Hoodz made its debut with a range of animal print faux fur hoods and then expanded the range from 10 to 20 styles and also included short hoods and leg warmers.

Winter 2012, she took Wild Hoodz products down the East Coast of Australia to a number of Trade, Royal and country shows, receiving an overwhelmingly positive response. Wild Hoodz products exceeded sales expectations and forecasts, with many of our customers being NRL Supporters.

Wild Hoodz celebrates ones inner wild side and provides a practical and refreshing twist in design to rugging up for the cold. This year will see further additions to the collection including our new range ‘Illuminate’, led lighted hoods.

Each item is subject to stringent quality control before being dispatched from our warehouse on the Gold Coast and we currently have the capacity of supplying over 20, 000 hoods per month.

Currently Wild Hoodz products are being stocked in several stores in Queensland and New South Wales and have orders from more stores in Tasmania, Victoria and New Zealand for the coming winter. They also have an online store.

At the heart of Wild Hoodz’ vision is the commitment to promoting creativity and delivering the highest level in design, service and quality to each of their customers.

See the Wild Hoodz range on stand 4438 during Fashion Exposed from Sunday March 10-12 at the Sydney Exhibition Centre.

For more information or to register, visit fashionexposed.com

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Fashion Exposed in Ragtrader



Don’t miss the March issue of Ragtrader with a feature on Fashion Exposed exhibitors and the WGSN trend report on which looks will translate down under for SS13/14…

Pick up a copy on site during the 3-day event from 10-12 March at the Sydney Exhibition Centre.



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Alice Sutton: Emerging sustainable fashion designer turning moths into butterflies


Written by Clare Kennedy of State of Green

It’s designers like 2011 fashion graduate Alice Sutton, 23, who give me hope for the future of the Australian fashion industry. Not only are her designs beautiful and wearable; her work is driven by a passion for sustainability.

And for lovers of history and nature, there’s another hook in this yarn. Each garment is woven around a story that’s been inspired by her travels. As Sutton explains: “Our pieces have meaning for the wearer… it’s not just fast fashion to wear for a season, it’s a piece that you would want to wear throughout your whole life.”




This marriage of beautiful design and sustainability has caught the eye of industry observers and Sutton has been chosen to present her collection “Until We Arrive” as one of eight designers to compete this Sunday at Sydney’s trade fashion event Fashion Exposed for the coveted Debut award.

“When I thought about submitting for fashion Debut, I thought my point of difference is that I often explore a place – usually somewhere in Canberra – that has a lot of history. That’s where my collection comes from. I started looking at insects, the Bogong moth and its journey to and from Canberra, and then start looking at its texture and life cycle. The collection all stemmed from that.”

View Alice Sutton’s designs first hand in the DEBUT finalists display area of Fashion Exposed from Sunday March 10-12 at the Sydney Exhibition Centre.

Head to State of Green to read more of this article, visit stateofgreen.com.au

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Edgy. Chic. Sophisticated.

The Future belongs to those who believe in the beauty of their dreams – Eleanor Roosevelt.



White Label Noba Autumn/Winter collection

White Label Noba is committed to making women of all ages and sizes feel beautiful. With a wide clientele of women from in their 20′s right through to their 70′s and garments sized between 8 and 22 with shoes up to size 12 – WLN really is for everyone.

Never compromising on quality, each WLN piece is thoughtfully and joyfully created in Australia, for women, by women.



Creating a balance between pure comfort, sustainability and simple, timeless style has always been the philosophy of WLN who proudly wear all their pieces and can thoroughly endorse the brand they love and all the wonderful things it stands for.

The label stays true throughout the seasons with dreamy, feminine silks, cottons and other luxurious fabrics, and classic colours to create a simple elegance which highlights the unique beauty and confidence of every woman.

View the stunning Autumn Winter collection from White Label Noba on Stand 3026 during Fashion Exposed from 10-12 March at the Sydney Exhibition Centre.

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Summer wear for the Aussie lifestyle



The classic and vibrant designs of Sarong Hut formulate the heart and soul of their product range along with their ‘One Size Fits All’ maxi dresses.

Launched in 2012, Sarong Hut was developed by creative director, Bernadette Foy who leads a small, Sydney-based team with the prime focus on customer care, quality control and more importantly, fresh designs.

View their new range on stand 3008 during Fashion Exposed from 10-12 March at the Sydney Exhibition Centre.

For more information or to register, visit fashionexposed.com

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Beautiful exotic lingerie from Latin America








After more than a year of hard work and preparation, Zona Rosa is ready to make its mark on Australia with the launch of their Autumn/Winter collection at Fashion Exposed from 10-12 March in the Sydney Exhibition Centre.

Zona Rosa is Australia’s newest lingerie label specialising in the finest, authentic Latin American Lingerie.

In the lingerie Business for over 17 years, Zona Rosa caters to Colombian and Brazilian lingerie lovers under their South American label “Confecciones Chantall”.

While the company is based in Melbourne, all of the Zona Rosa products are designed and manufactured in-house by their dedicated team in Bogota Colombia.

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Scandinavian design and functionality



In 1913, Julius and Hanna Didrikson started the manufacturing of oil garments in Grundsund, Sweden. There, on the rim of the western coastline where Sweden meets the Atlantic, Didriksons developed the skills and ethos that today make it a leader in functional clothing.

Times have changed and high-tech lightweight materials have replaced the old oil garments. Now you are just as likely see a Didrikson garment worn to the theatre, worn on the golf course or even to trek Everest.

DIDRIKSONS 1913 is a range of Swedish fashion and leisurewear now available in Australia. Although founded in 1913, Didriksons has experienced phenomenal growth in Sweden and Europe over the last 5 years, winning ‘Best Clothing’ and ‘Best Textile’ awards.

Why has Didriksons been so successful?



Most would say its success is due to offering great quality, Scandinavian design and functionality at affordable prices – but probably the most telling comment is that Didriksons is different – it doesn’t look like every other range, whether it’s the colour, the cut, the small details, there is something special and unique about this range.

Didriksons have melded fashion and function to create a range that embraces both Urban Fashion and Childrenswear.

Visit Urdi on Stand 2232 at Fashion Exposed from 10-12 March at the Sydney Exhibition Centre.

For more information or to register, visit fashionexposed.com


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