A virtual shop is no longer a “trend” – it’s now become part of everyday retailing. The Grand Social co-founder and co-director, Jean-Claude Abouchar spoke at Fashion Exposed today to show how you can improve your e-commerce presence and incorporate omni-channelling into your retail mix.
Opening its virtual doors in 2008, The Grand Social was the first fashion e-commerce business in the world to host smaller online stores, which are owned and controlled by individual brands. Jean-Claude is co-founder and co-director.
THE GRAND SOCIAL TOP TIPS
We are living in The Democratisation of Fashion. The old rules don’t apply anymore and consumers have changed their buying habits.
1. New Shopping Experiences – Fancy it – part store, blog, wishlist and magazine.
2. Advocates are your sales force – social shopping platforms allow customers to promote your product.
3. The industry isn’t seasonal. People want stuff right now. Online retail is mainstream. Your customers shop globally.
4. Look into Behaviour Based Targeting – deliver personalised content that appeals directly to that target.
5. Real Time Data for decisions – online shopping allows us to understand what is selling and what isn’t performing straight away with accurate data.
6. Connecting with consumers at the right time & saying the right thing will result in increased conversion online.