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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Apom DEBUTs on The Grand Social…


Fashion Exposed DEBUT Apparel Award Winner, APOM is the collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.”

Their unique style of vintage meets modern fusion has been widely embraced and applauded, but it’s their tribute to the artist aesthetic, honouring the artisan, that truly sets them apart. APOM promotes all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.

“The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.”

You can shop the above collection at The Grand Social HERE.

Catch our interview with APOM and fellow DEBUT award winner, BRKICH as they team up for So:Me Space in South Melbourne.

For more information, visit apom.net.au

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DIGITAL EXPOSED: The Grand Social FASHION EXPOSED 2012



A virtual shop is no longer a “trend” – it’s now become part of everyday retailing. The Grand Social co-founder and co-director, Jean-Claude Abouchar spoke at Fashion Exposed today to show how you can improve your e-commerce presence and incorporate omni-channelling into your retail mix.

Opening its virtual doors in 2008, The Grand Social was the first fashion e-commerce business in the world to host smaller online stores, which are owned and controlled by individual brands. Jean-Claude is co-founder and co-director.

THE GRAND SOCIAL TOP TIPS

We are living in The Democratisation of Fashion. The old rules don’t apply anymore and consumers have changed their buying habits.

1. New Shopping Experiences – Fancy it – part store, blog, wishlist and magazine.

2. Advocates are your sales force – social shopping platforms allow customers to promote your product.

3. The industry isn’t seasonal. People want stuff right now. Online retail is mainstream. Your customers shop globally.

4. Look into Behaviour Based Targeting – deliver personalised content that appeals directly to that target.

5. Real Time Data for decisions – online shopping allows us to understand what is selling and what isn’t performing straight away with accurate data.

6. Connecting with consumers at the right time & saying the right thing will result in increased conversion online.

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