Retailers obviously rely on customers, but what do you have to do to create a two way conversation with the people who come into your store to buy your products? Mark Davis from the Australian Training Centre spoke to Fashion Exposed Business Seminar attendees on Tuesday about creating a welcoming environment, how to keep the boyfriend happy while he waits and the simple act of asking questions with an open ended response. So instead of asking if the customer needs help (which results in a yes or no answer), strike up a conversation about which celebrity loves that brand/product or ask the customer about themselves – according to Mark, people love to talk about themselves.
We managed to grab some time to chat with Mark before he went on stage and he gave us a quick rundown on his hot tips and tricks.