Digital Exposed Seminar

via Google

Her bare skin, freshly scrubbed sans make-up and hair undone, reflected a cool new youth with attitude, not privy to society’s restrictions, defiant of current trends and a mission to mould her own rules.
With no more than a nonchalant stare, Kate Moss delivered that message and more when she joined forces with Calvin Klein in 1993 to produce one of the most powerful and highly publicised campaigns of the decade.
The combination of Kate and Calvin proved a formidable recipe, it defined an era and saw fashion take a swift departure from the curvy supermodels of Cindy Crawford and Elle McPherson to Moss’ waif-like `heroin chic’.

Kate Moss with Calvin Klein

Thanks to the cyclical nature of fashion, the body trend has reverted back to the curvaceous figures of the 90s `supers’ with CK’s recent signing of shapely stunner and models.com world number one, Lara Stone.
This combination of the right face with the right brand has proven a tried and tested recipe for success.
FE blog had a chat with industry veteran and Vivien’s Models general manager, Catherine McGill. We quizzed her on what to look for when casting your next face or ambassador, and why choosing the right model is a critical decision in the placement and exposure of your brand for its future success.

Read more »

via Herald Sun

After months of preparation, anticipation and trepidation, the new Zara Bourke St flagship is finally set to open next Wednesday June 15.
Today I attended the media launch hosted by Zara Chief Communications Officer, Jesus Echevarria who flew in especially to deliver the news.
To say there is buzz surrounding the opening is an understatement.
The expectations, given the Sydney store reportedly still has a nightclub style line-up outside during peak hours, are high with many Melbournian women desperate to get their hands on the cheap designer threads.
But at what cost to the local retail market?

Read more »

via Candice Lake

Want to put a positive spin on the dreary winter chill?
For me, the best way to get out of the house or office and enjoy the weather is by dressing up for it.
Embrace the gale force winds with a shaggy fur jacket in a subtle lilac from Zara or Prada-esque bright blue fur stole draped around your neck.
Fend off the icy air with arm-length leather gloves and a pair of knee-lhigh designer boots over your black skinny denim jeans.
But if you really want top the look off with finesse, opt for the finest in hat couture! And it’s the best way to keep warm, while looking seriously cool.
This is my favourite part of dressing for the cooler season and there is plenty of headgear to choose especially with the 70s influence in fashion right now.
Try on a fancy fedora, men traditionally wore this style in the 1950s and I still see a few classy fellows sporting the look in Melbourne now. I love it.
But with the girls for boys androgynous trend in fashion today, this is also a fitting hat for the ladies – I love the vintage Sonia Rykiel hat below on this savvy stylista shot on the streets of New York by Vogue.co.uk snapper Candice Lake. It gives a mannish look to her feminine face.

Read more »

Shot by Richard Bailey for Vogue Australia via Chadwicks Models

As promised this the first post for the new Fashion Exposed blog series titled Mannequin Minute.
Each week FEO will profile Australia’s up-and-coming models, the next batch of potential Miranda’s and Abbey Lee’s who are keen to step into their Manolo’s, or vintage combat boots as is the case with Miss Kershaw.
We felt the need to start this section to assist retailers and fashion labels, because with so many beautiful girls out there, it can be tricky sourcing the right face to fit your aesthetic.
Securing the perfect girl is the final piece in your product puzzle, she is the muse that reflects your story, the essence of the creative process that underlies your brand.
And let’s face it, stitching the right face with the right brand has been a tried and tested successful recipe in fashion history.
Just look at the triumphant partnership of Kate Moss and Calvin Klein, Erin Wasson and Maybelline, or in even with the alignment of Miranda Kerr with mega-department store David Jones fresh from her Victoria Secret signing and pairing with Hollywood heartthrob Orlando Bloom, it was an explosive chemistry.
And there’s no denying the impact Australian high-street chain, Portmans’ had on it’s competition when they launched their last campaign bearing peroxide princess, Abbey Lee Kershaw straight off the Chanel catwalk.
The imagery posted on billboards nationwide and accompanying behind-the-scenes video, starring Harper’s Bazaar stylist Christine Centenera went viral – obviously.
So in saying that, Mannequin Minute will endeavour to reveal the next crop of `it girls’ we’ll be coveting and the babes you’ll be crushing on for year’s to come.
But right now, we’re hot for Chadwick’s catch, Sara Ramen, with pins to rival Jessica Rabbit, tousled waves of caramel-flavoured tresses, and a face that hints at the iconic beauty of runway royalty Laetitia Casta, it won’t be long before this genetic gem is hitting the big time.
You know you’re on your way when style bible Vogue Australia has handpicked you for a shoot with lens legend, Richard Bailey, and a test shoot with glossy snapper, Nicole Bentley.
We took five with the Melburnian maven to chat about how her French mum influences her style, being discovered at a Hoyts cinema age 11, and her favourite food, Swedish Gravadlax?

Read more »

via Anarchy Street Blog

If you woke up in Melbourne this morning, then you too were welcomed with the rude shock of 6 degree frosty weather.
Unfortunately there is no electric blanket jacket in production yet (perhaps we are onto something there?), but when it comes to rugging up this winter it’s not all skivvys and grandpa cardigans, and it certainly doesn’t mean you should skimp on the accessories either.

Looking through my favourite street style sites this morning, I noticed this gorgeous image of Brazilian model, Alicia Kuczman rocking a layered up wintry look with style. She looks chic in her fur jacket worn with a colourful scarf tied loosely on the noose of her neck.
She adds futher colour with a green woollen dress that would normally seem dowdy and plain if it weren’t for the western-esque belt slung loosely from her hips. To toughen the look, she’s added a black leather biker jacket and topped it off with brown vintage lace-up boots and patchwork leather bag.
Oh, and then she adds a pair of vintage John Lennon round-lens shades – magnifique!

Kuczman certainly doesn’t skimp on accessories, so we decided to hunt down a few fabulous options of my own to tackle the winter chill without compromising my high fashion style amid all those layers.

Read more »