ASOS 10% of our orders come from mobile, “retail needs to work harder” from PEDESTRIAN.TV on Vimeo.
via Pedestrian.tv
The international high street invasion started when Spanish fast-fashion chain, Zara opened their flagship store in Sydney, followed closely by Melbourne, sparking a cult-like craze and street long queues of the city’s well-heeled lining up for their piece of the latest trends. The pink chino pant sold out, style bloggers quickly updated their posts with new Zara threads and media outlets ran docos on the company’s unique business model or `Vertical Integration’.
As Zara continues to plan new territory to conquer downunder, the global quick-to-market opposition including Uniqlo, Topshop and ASOS are also tuning their retail-dars into the Aussie dollar.
While ASOS isn’t moving in on a physical basis, they have recently launched their Australian specific site catering to our dollar, providing free shipping and an Australian return address. Considering the revelation that `we’re the e-tailer’s second biggest market, their biggest outside of the UK, thanks to a purchase volume which could fill two jumbo jets every week’, it’s obvious why they are so keen to peak our interest.
via ASOS.com
The crew at Pedestrian.tv recently interviewed the ASOS womenswear fashion director, Caren Downie and ASOS menswear head of design, John Mooney. The duo were quick to inform us of the rise in mobile spending, with a total of 10% of their sales coming from their newly launched mobile app, and that retail needs to encourage an `experience’ for shoppers now.
The traditional stagnant boutique is history.
You can watch the other half to this interview HERE.
What do you think of the global fast-chain invasion in Australia? Is it healthy competition? or the death of Australian retail? Join the conversation on our Facebook Page.