Having worked as fashion editor across several media platforms from print to television and online over the last 20 years, it’s suffice to say Sydney-based journalist, Patty Huntington has experienced, and covered, most of the significant changes that have impacted the Australian fashion industry and retail sector. From the days of bricks-and-mortar and in-store only service to the wide-spread digital revolution which she says has ‘ impacted pretty much every facet of society and business’.
Since 2006, Patty has worked in the new media space and launched one of the world’s first fashion blogs attached to a mainstream newspaper at smh.com.au. In 2007, she launched a new blog at news.com.au called Fully Chic, before eventually launching her own blog, frockwriter, whose stories are regularly picked up by Australian and international media outlets. Her site now attracts over 50,000 unique visitors and 100,000 page visits per month.
It’s Patty’s unique understanding of the traditional vs new media evolution, much of which was experienced through her own career, that has given rise to her new role as commentator.
In this exclusive interview with EXPOSED Online, Patty answers the tough questions about the state of the Australian retail sector. She says online is only part of the story as our prices are still more expensive and a combination of poor customer service and unimaginative visual merchandising are also major contributing factors to retail decline with `two thirds of consumers abandoning purchases because of a poor service experience in the past year’.
But above all, `Australians do want to spend money’ and she believes there are lots of ways retailers could make their in-store experiences more ‘special’.
Read the interview at, fashionexposedonline.com.au