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Digital Exposed Seminar

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Digital Exposed is a seminar…

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DIGITAL EXPOSED: Going mobile at FASHION EXPOSED 2012

August 27, 2012

By admin | Published August 27, 2012

Retail is becoming increasingly mobile. Carol Barton is founder of Mobile Muse, specialising in mobile apps, websites, Look Books and iPad kiosks for the retail and arts sectors. Fashion clients include L’Oreal Melbourne Fashion Festival, Backstage Fix, Forever New and Talulah. Carol has extensive experience in online with leading travel media companies Lonely Planet and BBC Worldwide.

She spoke at Fashion Exposed Melbourne to reveal how you can improve your mobile presence with iphone apps, ipad apps, m-commerce & other retail mobile technologies.

THE KEY MOBILE TRENDS

1. QR CODES – Blurring the lines between online and offline retail

2. Augmented Reality – Great for interactive window displays, treasure hunts.

3. iPad magazines/lookbooks – Used for pre-browsing collections, interactive self serve shopping tools and for virtual shops

4. Mobile payments – mCommerce, mWallets, mPayments – the new ways we are using smart phones

5. Mobile Check out – Easing queue’s in store by using mobile point of sale

6. Google Wallet, Apple Passport & PayPal in store – 3 new ways to pay using these well known brands

Top Tips
1. Get rid of flash
2. Re-allocate some of your print budget into digital
3. Mobilize your website
4. Understand your customers needs with mobile platforms
5. Don’t forget about a mobile version of your newsletter
6. Set some incremental goals
7. App or website – do your research and pick one or if you can do both
8. Don’t wait for the perfect time to go mobile – you’ll be left behind

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BUSINESS EXPOSED: Boo Radley Case Study FASHION EXPOSED 2012

August 27, 2012

By admin | Published August 27, 2012



Boo Radley is a contemporary women’s fashion range for boutique stores producing 7 annual ranges for sizes 8 – 18 and is found in over 500 boutiques in the Southern Hemisphere as well as their own concept stores throughout Australia.

David Sibel – Director of Boo Radley and David Guest (their business coach) presented this Business Case Study looked into their business strategy and how they have become one of the most successful fashion brands in their category.

David Guest is one of Australia’s leading business coaches and presenters. Having over 25 years of business experience in over 10 different businesses has given him the intimate understanding and knowledge of what businesses needs to be successful. For the past 12 years David has focused exclusively on coaching small and medium business.

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Thierry Mugler SS 2013 range to launch at Fashion Exposed

August 22, 2012

By admin | Published August 22, 2012



Thierry Mugler, the Designer, Photographer, Perfumer is overall a creative genius in the world of fashion and beauty. His early career began in the extravagant and opulent world of theatre and the arts. It was his drive to become a star in this magical world that influenced the 5 point asymmetrical star which now comes to represent the Thierry Mugler brand we know so well today.

Luxury, decadence and over the top design elements characterize his accessory collections, once again inspired by the bright lights of the stage and close clients Lady Gaga and Beyonce. The Spring Summer 13 collection has real star appeal! Sparkles, studs, bold colours, geometric designs and strong hardware features create a collection that is fun, striking and exceptionally directional.



The Thierry Mugler collection is launching for the first time in Australia with the Spring Summer 13 range on Stand 2810 at the Bags & Accessories Fair co-located with Fashion Exposed from this Sunday 26-28 August at the Melbourne Exhibition Centre.

The range consists of a wide variety of materials & designs which ensures a style & price for all fans of Thierry Mugler.

For more information or to register, visit fashionexposed.com

Book an appointment to view the range HERE.

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The 3 Acts of Life

August 21, 2012

By admin | Published August 21, 2012







Steering clear of the usually`fickle’ nature of the fashion industry, Lotus Mendes jewellery designer, Victoria Cheatham approaches her design process with a clear vision to empower, inspire and individualise. Her designer collections often evoke a spiritual message and meaning, and her recent range is no different.

‘The 3 Acts of Life’ jewellery collection features a stone called ‘the mirror crystal’. Shaped into a triangle, it represents three virtues of life – faith, hope and charity. Once these acts combine they form the greatest act of all – love.

The triangular stone is incorporated into each ring, cuff and necklace and Victoria explains; “It’s about sending a message to my wearer, for them to think, feel and look empowered. My jewellery uses symbols to create a story.”

To preview this exciting collection, visit Lotus Mendes on Stand 1724 at the Bags & Accessories Fair co-located with Fashion Exposed from this Sunday August 26-28 at the Melbourne Exhibition Centre.

For more information or to register, visit bagsaccessories.com.au

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Simple Fashion. Simple Interiors. Simple Lifestyle.

August 20, 2012

By admin | Published August 20, 2012




Photography: Warren Jopson

Introducing White Label NOBA – a label born from the love of “simple, beautiful design and a dream to show the world that beauty and individual style is for everyone”. The label started in 2010 when Tracey Watkins, an interior designer frustrated with the lack of beautiful clothing for larger women, designed her own wedding dress and never looked back.

Tracey runs the label with a small team. From humble beginnings WLN has grown into a two-year-old company with 80 stockists nationwide and a fantastic local following with the brand.

Here is a sneak peek of the range which includes womenswear, homewares and children’s clothing before they debut at Fashion Exposed this Sunday at the Melbourne Exhibition Centre. Read our interview with Tracey in this weeks’ edition of EXPOSED Online out Wednesday.

For more information or to register, visit fashionexposed.com


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Fabrics of beauty

August 9, 2012

By admin | Published August 9, 2012







I design because I dream in colours and textures.
I want to create my ideas into fabrics of beauty.
Design is my way of life.

See more of the inspiring Katelyn Aslett creations at Fashion Exposed from 26-28 August in the Melbourne Exhibition Centre on stand 3212.

For more information or to register, visit fashionexposed.com

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Cruising into RESORT 2013…

June 15, 2012

By admin | Published June 15, 2012


Celine

With such a long break between the summer and winter seasonal shows, the fash pack welcome RESORT with eager anticipation. So what exactly is this collection anyway?

After a little research (via highly trusted source Wikipedia), resort collections were originally meant for wealthy customers or “more seasoned jet-setters” going on cruises (e.g. North Americans) or vacationing in the warm Mediterranean area (e.g. Europeans) during the winter months. Cruise collections offer light spring or summer clothing when the weather at the points of sale actually calls for winter apparel.

From a consumer point of view, they are a valuable distraction for those of us who have already bought their favourite pieces currently in-season, but are anxiously anticipating next season and can’t wait that long. But in fashion trade terms or as a retailer, resort is targeted at customers who have “finished buying their fall wardrobes and are looking ahead to vacations”.

Alexander Wang

So now you have received an education in resort and cruise collections, let’s get onto the fun part and take a look at some of Fashion Exposed Blog’s favourites so far.

Givenchy

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