The face of Australian retail is changing. In fact, it’s not just us. It’s a global retail phenomenon. The integration of online, both e-comm and m-comm with shoppers getting social, there’s so much more to being a retailer today than ever before.
But one traditional, tried and tested tool is visual merchandising. In this digital age, VM is being called upon to re-invigorate the in-store space and attract the online consumer back to bricks-and-mortar.
No longer just a simple window display, VM is a completely physical and personal experience and one that’s super difficult to replicate online. It’s the one place consumers can touch, feel, and see the merchandise up close. And it doesn’t need to cost the earth either. Exciting VM is possible on a budget.
Megan Tregilgas crafts in-store `experiences’ for the modern retailer under Visual Metier. She creates inventive and eye catching windows for some of Australia’s most prominent retailers.
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We are thrilled to announce Megan as a key speaker at the Fashion Exposed Business Seminar for the March Sydney event. Megan will share her personal VM insights and tips that are sure to entice your customers and guests during all seasons and occasions.
We had a quick chat with her on why VM is so crucial; what are the key principles of good VM design; and simple tips and tricks we can implement in-store now.
Head to fashionexposedonline.com.au