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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Cruising into COAST by Kate Campbell

January 16, 2013

By admin | Published January 16, 2013


With Queensland’s sun-soaked seascape as her backdrop, it’s little wonder the beach is the key inspiration behind Kate Campbell’s luxury label, COAST. Her casual yet sophisticated styles are a fusion of her love for the beach lifestyle and her overseas travel.

This aesthetic is realised in her current Wanderlust Resort 13 collection, featuring featuring feminine and floaty pieces in weightless silks and silk cotton blends that fit and flatter the body. The collection has earnt Kate a loyal following and a rising reputation as one of the most exciting, emerging designers to come out of Queensland.

COAST by Kate Campbell will showcase her new collection “Fruits of Paradise” at Fashion Exposed from 10-12 March in the Sydney Exhibition Centre.

We took five with the Gold Coast-based designer to chat further on the history behind the brand; how travel plays a large role in the COAST design; and her future plans of working with local artisans in India.

Read our interview here at EXPOSED Online; visit fashionexposedonline.com.au





Posted in Uncategorized | Tagged , , , , , , , , , , , coast, coast by kate campbell, , , , , , , , , , , , , , gold coast, gold coast designer, , , kate campbell, lifestyle, , , , , , , , , , , , queensland designer, queensland fashion, , resort 2013, resort wear, , silk, silk cotton blend, , , , wanderlust | Leave a comment
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Make your fashion DEBUT – Applications now open for Fashion Exposed Sydney 2013…

October 31, 2012

By admin | Published October 31, 2012


Melbourne 2012 DEBUT winners, APOM – A part of me

Heading out on your own in a competitive industry can be a daunting prospect for any young entrepreneurial creative. But what if the industry gave you a leg up?

The Fashion Exposed DEBUT competition has played a crucial role in supporting Australia’s emerging fashion designers by exposing their range to thousands of potential buyers, key retailers and media.

Melbourne labels Limedrop and Alexi Freeman both launched their debut collections via the design competition and each have gone on to become successful fashion businesses with international appeal.

The year’s Fashion Exposed Melbourne winner, APOM – A Part of Me recently joined forces with the Sydney DEBUT winner, BRKICH at the So:Me pop­-up space in South Melbourne, as well as selling their range on The Grand Social.


Introduced in Sydney 2006 and instantly celebrated, Debut has quickly earned its reputation as the prestigious industry entry platform and design competition for new fashion and accessory labels at FASHION EXPOSED.

Anticipating its 15th season and celebrating over 160 labels launching their fashion profile at Debut, including Trimapee, Since Grey, Kuwaii, Donna Sgro, as well as last season’s winners Brkich and Ginny & Jude Designs… Debut is the place to be at FASHION EXPOSED – Australasia’s premier fashion trade event co-located with Bags & Accessories and Australian Shoe.

The focus in Sydney 2013 is on Spring/Summer and applications in the categories apparel and accessories are now welcome.

Applications close Friday 30 November 2012 at 5pm AEST. Don’t miss it!

For more information, visit fashionexposed.com

Or download the application form here Debut Syd 2013 – Application Form_LR

Posted in Uncategorized | Tagged a part of me, alexi freeman, , , , , , , bags and accessories fair, , collection, , , , , design competition, , donna sgro, , , emerging fashion designer, fashion business, fashion competition, , , , , fashion exposed sydney 2013, , ginny & jude designs, international, kuwaii, limedrop, , , , since grey, spring, spring summer 2013, summer, , sydney 2013, trimapee | Leave a comment
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Apom DEBUTs on The Grand Social…

September 25, 2012

By admin | Published September 25, 2012


Fashion Exposed DEBUT Apparel Award Winner, APOM is the collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.”

Their unique style of vintage meets modern fusion has been widely embraced and applauded, but it’s their tribute to the artist aesthetic, honouring the artisan, that truly sets them apart. APOM promotes all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.

“The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.”

You can shop the above collection at The Grand Social HERE.

Catch our interview with APOM and fellow DEBUT award winner, BRKICH as they team up for So:Me Space in South Melbourne.

For more information, visit apom.net.au

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ELandTINO DEBUT at Fashion Exposed…

August 16, 2012

By admin | Published August 16, 2012








It starts out as a typical story of two young fashion students fusing their skills to create their own brand, but that’s where the stereotype ends. After sniffing out the fashion and culture in Melbourne, Elsje Jordan and Stephanie Malatino found a small crack in the retail rainbow and developed ELandTINO, a new genre of alternative evening wear.

The Australian-produced formal wear doesn’t have the flavour of mass production or imitation. It’s completely original. The girls have combined their differing design styles to produce both elegant and flattering gowns as an alternative to street wear.

They have steered clear of the shiny, tacky satins or unwearable ‘alternative’ pieces, to ‘create a harmony of classic unforgettable style complimented by fashion forward colours and genuinely unique embellishments.’

The girls have been chosen as finalists in the Melbourne DEBUT competition held during Fashion Exposed from 26-28 August.

We took five with the designer duo to chat further on their new label, the design inspiration and where they see the label headed in the future.

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Posted in Uncategorized | Tagged , alternative, , , , ELandTINO, Elsje Jordan, , evening wear, , , , , , , , , , , , , , , , , , Stephanie Malatino, , , , , , , , | 1 Comment
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The cult of Cecylia

August 3, 2012

By admin | Published August 3, 2012




While we all love a fashion trend, there are some of us who transcend the `latest’ and see through `what’s hot’ to craft their own cult of cool. One such lady is Cecylia of Cecylia.com who has quickly risen to style blogger fame with her sartorial style choices and impeccable taste. It’s ladylike but never stuffy or conservative, and she always adds the Cecylia twist that can transform even the most simplest of pieces into something extraordinary and so signature Cecylia.

Just like this recent post titled `Black Cobra’ where she makes a pair of snakeskin print pants look casual and effortless on the streets of Melbourne, worn with a Sonya Kraan asymmetrical wool vest (Sonya is a former Fashion Exposed Debut finalist) and Tom Gunn heels.

We are proud to announce Cecylia.com as a key media partner for the Melbourne Fashion Exposed trade show held 26-28 August at the Melbourne Exhibition Centre.

Be sure to follow her on twitter and facebook during the 3-day event as she snaps her discoveries.

See more of her style at; cecylia.com

Posted in Uncategorized | Tagged , black cobra, , blogger, blogger fame, cecylia, cecylia.com, , , , , , , , , fashion trend, ladylike, , media partner, , melbourne blogger, , personal style, personal style blogger, , premiere boutique trade event, royal exhibition building, , sartorial style, , , , , sonya kraan, , , , style blogger, tom gunn, , , | 3 Comments
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Divine brilliance…

June 29, 2012

By admin | Published June 29, 2012




Creativity seems to flow steadily through the veins of Divya Rao’s family. “When I was about 14 years old I watched my mum and grandmother sew all the time and they were my true inspiration,” she says. “I learned sewing and embroidery from my grandmother and from then on, I knew I wanted to spend the rest of my life doing fashion.”

As soon as she could, Divya enrolled into the National Institute of Fashion Design, India and experimented with fabrics until she reached a point where her designs outgrew her technical ability. She then enrolled into RMIT and it changed her life.

“I love the idea of all-encompassing craft that satisfies so many technical and creative aspects of designing,” she asys. “I have been following my nose and taken every opportunity given to me to the fullest and I simply want to enable myself to be on a continuous journey of creative learning.”

Divya’s self-titled label has been nominated as a finalist in the Debut competition at Fashion Exposed Melbourne. We took five with the emerging design star to chat further on her inspiration; the hand beading and embroidery in the debut collection; and the beautiful sanskrit translation to the label name.

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