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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Divine brilliance…




Creativity seems to flow steadily through the veins of Divya Rao’s family. “When I was about 14 years old I watched my mum and grandmother sew all the time and they were my true inspiration,” she says. “I learned sewing and embroidery from my grandmother and from then on, I knew I wanted to spend the rest of my life doing fashion.”

As soon as she could, Divya enrolled into the National Institute of Fashion Design, India and experimented with fabrics until she reached a point where her designs outgrew her technical ability. She then enrolled into RMIT and it changed her life.

“I love the idea of all-encompassing craft that satisfies so many technical and creative aspects of designing,” she asys. “I have been following my nose and taken every opportunity given to me to the fullest and I simply want to enable myself to be on a continuous journey of creative learning.”

Divya’s self-titled label has been nominated as a finalist in the Debut competition at Fashion Exposed Melbourne. We took five with the emerging design star to chat further on her inspiration; the hand beading and embroidery in the debut collection; and the beautiful sanskrit translation to the label name.

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Learn from the experts at the Fashion Exposed Business Seminars

Gwen Stefani recently told the media before her New York Fashion Week show for her clothing label L.A.M.B. that she was stunned at the amount of work that goes into creating a fashion line — and that’s only when you consider what goes into the design side, what about the rest of the business? We at Fashion Exposed know that so much more goes into creating a business, with time being one of the most precious commodities going around so we’ve made Tuesday 8 March the day to attend out Fashion Exposed Business Seminars. A collection of carefully tailored, short, sharp and business focused talks, you will be hearing from some fashion industry experts giving you some of their valuable tips in just 30 minutes!

And boy do we have an extraordinary line up we have for you, hear about:

  • How the digital world of ecommerce and social media can help your business from Kate Vandermeer of iSpyStyle who’s CV includes the likes of L’Oreal Melbourne Fashion Festival, WGSN, Daily Addict and the Ragtrader.
  • Learn about how to buy more effectively from Sarah Gale who has worked for the likes of Sportsgirl, Portmans, Witchery and Jacqui E, as well as judging the Australian version of Project Runway.
  • Then Jen Sherrin from WGSN giving us an insight into womenswear and menswear trends for Spring/Summer 2012, and then after lunch she’s back to talk about global retail trends and inspiring retail theatre.
  • And last but not least we hear from Mark Davis from The Davis Consulting Group about building a two-way relationship with your customers.

Sound like something you’re interested in? Register to attend now!

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Welcome to the Fashion Exposed blog!

With less than 2 weeks to go until Fashion Exposed Sydney kicks off, we’re going to be taking you inside and out of the trade fair before, during and after the proceedings from 6 – 8 March 2011.

What can you look forward to?

  • Great business seminars that will inspire you and educated you about the worlds of digital, buying, trends, retail and customer behaviour
  • Salon shows that will showcase designs in the categories of Urban Active, Group Collections, French Collections, Boutique Collections, Ready to Wear, Women’s Collections, Debut & Sole Collections.
  • Live Look Books which take notes from the intimate salon shows from yesteryear to showcase highly directional collections in Intimate Apparel
  • Metropolitan Tuesday, a day where you can browse the trade fair while putting yourself in the draw to win one of 500+ prizes just by attending!
  • French Designers will also be showcasing their looks as part of our International Guest Country Program. You bring the macaroons and we’ll bring the great collections.

Check out our list of amazing exhibitors and then fill out our registration form to attend!

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