Retail is becoming increasingly mobile. Carol Barton is founder of Mobile Muse, specialising in mobile apps, websites, Look Books and iPad kiosks for the retail and arts sectors. Fashion clients include L’Oreal Melbourne Fashion Festival, Backstage Fix, Forever New and Talulah. Carol has extensive experience in online with leading travel media companies Lonely Planet and BBC Worldwide.
She spoke at Fashion Exposed Melbourne to reveal how you can improve your mobile presence with iphone apps, ipad apps, m-commerce & other retail mobile technologies.
THE KEY MOBILE TRENDS
1. QR CODES – Blurring the lines between online and offline retail
2. Augmented Reality – Great for interactive window displays, treasure hunts.
3. iPad magazines/lookbooks – Used for pre-browsing collections, interactive self serve shopping tools and for virtual shops
4. Mobile payments – mCommerce, mWallets, mPayments – the new ways we are using smart phones
5. Mobile Check out – Easing queue’s in store by using mobile point of sale
6. Google Wallet, Apple Passport & PayPal in store – 3 new ways to pay using these well known brands
Top Tips
1. Get rid of flash
2. Re-allocate some of your print budget into digital
3. Mobilize your website
4. Understand your customers needs with mobile platforms
5. Don’t forget about a mobile version of your newsletter
6. Set some incremental goals
7. App or website – do your research and pick one or if you can do both
8. Don’t wait for the perfect time to go mobile – you’ll be left behind