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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Brkich in the velodrome

September 27, 2012

By admin | Published September 27, 2012


Brkich shoot at the Brunswick velodrome

A chance encounter brought three emerging design talents together for one very fashionable celebration. Consecutive winners of the 2012 Fashion Exposed DEBUT Apparel Award – Brkich and Apom (A part of me) – happened to be placed side by side at the recent Melbourne trade event, but while good luck brought them together, a common passion for innovation and design inspired them to collaborate.

The two labels have paired up to collectively launch their Spring Summer 2012/13 ranges at the So:Me pop­-up space in South Melbourne. Brkich will use the event to announce the official launch of her first formal collection, ‘Bright Smoke’.

The two exciting up-and-coming designers gave EXPOSED Online an exclusive preview and insight into their latest SS 13 collections before the So:Me pop-up launch; details on how their individual label aesthetic warrant a shared pop-up; and what lies ahead for the future.

Read our interview HERE.

Posted in Uncategorized | Tagged a part of me, , , collection, , , , , exposed online, , fashion collection, , fashion market, , market, pop up, preview, so:me space, south melbourne, | Leave a comment
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Apom DEBUTs on The Grand Social…

September 25, 2012

By admin | Published September 25, 2012


Fashion Exposed DEBUT Apparel Award Winner, APOM is the collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.”

Their unique style of vintage meets modern fusion has been widely embraced and applauded, but it’s their tribute to the artist aesthetic, honouring the artisan, that truly sets them apart. APOM promotes all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.

“The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.”

You can shop the above collection at The Grand Social HERE.

Catch our interview with APOM and fellow DEBUT award winner, BRKICH as they team up for So:Me Space in South Melbourne.

For more information, visit apom.net.au

Posted in Uncategorized | Tagged a part of me, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment
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WATCH Cecylia.com chat to DEBUT winners A PART OF ME at FASHION EXPOSED 2012

August 29, 2012

By admin | Published August 29, 2012



We are thrilled to announce the winners of the Fashion Exposed DEBUT competition are Melbourne label, A Part of Me.

APOM is a collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world”.

This short video shot by local style blogger and Fashion Exposed media partner, Cecylia.com discusses how the girls came to work together after graduating from the Whitehouse Institute; how each of the garments from the collection tell a story and are inspired by childhood storybooks; and their aim to make each piece from APOM connect with the wearer and the maker.

Their website states:

APOM likes to promote all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.

The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.

APOM stands for what the duo believes in. They want their clothes to become a part of the wearer and part of the APOM story.

Congratulations again to APOM for taking out the award for Best Apparel.

See more of their work at, apom.net.au

Posted in Uncategorized | Tagged , a part of me, , blogger, cecylia, cecylia.com, , connect, , , debut fashion competition, , fashion award, , , , , , fashion exposed debut, , , , , handcrafted, , maker, manufacturer, , melbourne blogger, , , , , , , , , , , style blogger, , , , , , wearer, whitehouse institute, winner, | Leave a comment
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DIGITAL EXPOSED: Getting Social with Taboo Group FASHION EXPOSED 2012

August 28, 2012

By admin | Published August 28, 2012



Our world is connected to technology. This video chat discusses the power of blogs, instagram, pinterest, facebook & twitter and how you can connect to your consumer through these platforms.

As Strategy Director & co-founder of non-traditional marketing communications agency Taboo, Richard believes that a clear value proposition and meaningful engagement are key to success. Richard & Taboo tailor solutions that deliver return on marketing objectives while building brand equity & assets across the social media landscape.

KEY TIPS

1. Opinion Leader Seeding – Identify key influencers / expert consultants and early adopters across key segments & allow them to tell their story about the product in their own way via social media.

2. Integrate online & offline – Using experiential marketing & integrating with social media to build brand awareness.

3. Brand hijacking – The target audience takes ownership over the their relationship with the brand to create brand endorsement and word of mouth.

4. Building brand communities – Find brand fans / loyalists regardless of demographic who all have one thing in common – their love of the brand.

5. Be relevant & enhance lives – Find a way to add value to your customers lives that’s relevant to them at that particular time & reward them.

Posted in Uncategorized | Tagged , bags & accessories trade fair, , , communication, , , , , , , , , , , marketing, , , , , , , , social media, , , success, The Taboo Group, , , , , , | Leave a comment
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DIGITAL EXPOSED: The Grand Social FASHION EXPOSED 2012

August 27, 2012

By admin | Published August 27, 2012



A virtual shop is no longer a “trend” – it’s now become part of everyday retailing. The Grand Social co-founder and co-director, Jean-Claude Abouchar spoke at Fashion Exposed today to show how you can improve your e-commerce presence and incorporate omni-channelling into your retail mix.

Opening its virtual doors in 2008, The Grand Social was the first fashion e-commerce business in the world to host smaller online stores, which are owned and controlled by individual brands. Jean-Claude is co-founder and co-director.

THE GRAND SOCIAL TOP TIPS

We are living in The Democratisation of Fashion. The old rules don’t apply anymore and consumers have changed their buying habits.

1. New Shopping Experiences – Fancy it – part store, blog, wishlist and magazine.

2. Advocates are your sales force – social shopping platforms allow customers to promote your product.

3. The industry isn’t seasonal. People want stuff right now. Online retail is mainstream. Your customers shop globally.

4. Look into Behaviour Based Targeting – deliver personalised content that appeals directly to that target.

5. Real Time Data for decisions – online shopping allows us to understand what is selling and what isn’t performing straight away with accurate data.

6. Connecting with consumers at the right time & saying the right thing will result in increased conversion online.

Posted in Uncategorized | Tagged , , , , , , , designer fashion, ecommerce, , , , , , , , , , , , mcommerce, , , , omni channel retailing, , , online shopping trend, , , , shopping, , , , , , , , , , , | Leave a comment
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DIGITAL EXPOSED: Going mobile at FASHION EXPOSED 2012

August 27, 2012

By admin | Published August 27, 2012

Retail is becoming increasingly mobile. Carol Barton is founder of Mobile Muse, specialising in mobile apps, websites, Look Books and iPad kiosks for the retail and arts sectors. Fashion clients include L’Oreal Melbourne Fashion Festival, Backstage Fix, Forever New and Talulah. Carol has extensive experience in online with leading travel media companies Lonely Planet and BBC Worldwide.

She spoke at Fashion Exposed Melbourne to reveal how you can improve your mobile presence with iphone apps, ipad apps, m-commerce & other retail mobile technologies.

THE KEY MOBILE TRENDS

1. QR CODES – Blurring the lines between online and offline retail

2. Augmented Reality – Great for interactive window displays, treasure hunts.

3. iPad magazines/lookbooks – Used for pre-browsing collections, interactive self serve shopping tools and for virtual shops

4. Mobile payments – mCommerce, mWallets, mPayments – the new ways we are using smart phones

5. Mobile Check out – Easing queue’s in store by using mobile point of sale

6. Google Wallet, Apple Passport & PayPal in store – 3 new ways to pay using these well known brands

Top Tips
1. Get rid of flash
2. Re-allocate some of your print budget into digital
3. Mobilize your website
4. Understand your customers needs with mobile platforms
5. Don’t forget about a mobile version of your newsletter
6. Set some incremental goals
7. App or website – do your research and pick one or if you can do both
8. Don’t wait for the perfect time to go mobile – you’ll be left behind

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment
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BUSINESS EXPOSED: Boo Radley Case Study FASHION EXPOSED 2012

August 27, 2012

By admin | Published August 27, 2012



Boo Radley is a contemporary women’s fashion range for boutique stores producing 7 annual ranges for sizes 8 – 18 and is found in over 500 boutiques in the Southern Hemisphere as well as their own concept stores throughout Australia.

David Sibel – Director of Boo Radley and David Guest (their business coach) presented this Business Case Study looked into their business strategy and how they have become one of the most successful fashion brands in their category.

David Guest is one of Australia’s leading business coaches and presenters. Having over 25 years of business experience in over 10 different businesses has given him the intimate understanding and knowledge of what businesses needs to be successful. For the past 12 years David has focused exclusively on coaching small and medium business.

Posted in Uncategorized | Tagged , boo radley, , business case study, business coach, case study, , contemporary fashion, , david guest, david sibel, director, , , , , , , , , , , fashion range, , , , , , retail fashion, , , , , , , , , , , , , women, | Leave a comment
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TRENDS EXPOSED: Autumn Winter 2012/13 with WGSN

August 26, 2012

By admin | Published August 26, 2012



WGSN reveal the key trends for Autumn Winter 2012/13 from colours, fabrics & silhouettes that will influence the Australian fashion industry at Premiere boutique trade event and Fashion Exposed Melbourne, 2012.

In February 2008, Jen was appointed WGSN Business Development Manager for Australia and New Zealand to oversee all new business development across Australasia.

WGSN is the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries.

THE KEY ITEMS

1. The zipped through Coat

2. The boxy biker jacket

3. Panelled Sheath dress

4. Leather pencil skirt

5. Cropped Cigarette pant

6. Luxe sweat top

7. Men’s Classic crombies coat

8. Men’s Vintage style hiking jacket

9. Men’s Cord 2 SB (2 button single breasted jacket)

10. Men’s Simple Button down shirts

11. Men’s Patterned knits

12. Men’s Fine gauge polo neck

Posted in Uncategorized | Tagged , autumn winter 2012/13 trends, bags, bags & accessories, bags & accessories trade fair, , , , , , , , , , , , , , premiere boutique trade event, , , , , , , , trade, , , , , , , wgsn, wgsn trend report, | Leave a comment
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DIGITAL EXPOSED: Head of Fashion eBay AU Jo-Ann Hicks on What Men & Women Want FASHION EXPOSED

August 26, 2012

By admin | Published August 26, 2012



As the world’s largest online marketplace, eBay is at the very forefront of the e-commerce space as it continues to develop and grow in realtime.

Jo-Ann Hicks gave us invaluable insight on the first day of Fashion Exposed Melbourne into the online retail space and the differing habits of men and women across buying trends, spending and shopping habits.

In this video chat post-seminar she answers the age-old question of what do men and women want with surprising results and valuable insight into today’s consumer.

Posted in Uncategorized | Tagged , accessories, bags, bags & accessories, bags & accessories trade fair, , , eBay, eBay Australia, eBay fashion gallery, , , , , , , , , head of fashion, Jo-Ann Hicks, , , , , , , , , , , , , , , | Leave a comment
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Simple Fashion. Simple Interiors. Simple Lifestyle.

August 20, 2012

By admin | Published August 20, 2012




Photography: Warren Jopson

Introducing White Label NOBA – a label born from the love of “simple, beautiful design and a dream to show the world that beauty and individual style is for everyone”. The label started in 2010 when Tracey Watkins, an interior designer frustrated with the lack of beautiful clothing for larger women, designed her own wedding dress and never looked back.

Tracey runs the label with a small team. From humble beginnings WLN has grown into a two-year-old company with 80 stockists nationwide and a fantastic local following with the brand.

Here is a sneak peek of the range which includes womenswear, homewares and children’s clothing before they debut at Fashion Exposed this Sunday at the Melbourne Exhibition Centre. Read our interview with Tracey in this weeks’ edition of EXPOSED Online out Wednesday.

For more information or to register, visit fashionexposed.com


Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , noba design, plus size, plus-size clothing, , , , , , , , sunshine coast, , , , , , white label noba, | Leave a comment
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