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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Step into a world of style


Looking back at the history of the boat shoe, it’s clear why this practical footwear style eventually made it into popular culture. Also known as deck shoes or topsiders, the canvas or leather, rubber-soled styles were first invented in 1935 for modern boaters, loved for their highly durable designs that repelled water and didn’t slip.

Today, they are as fashionable on shore as they are off shore with a range of men’s high end fashion loafers and smart shoes on offer. The most unique styles come courtesy of FÅNE Footwear, offering comfort, durability and reliability fit for any occasion from the formal to casual.



FÅNE‘s design appeals to those with an eye for fashion and practicality, without putting a dent in the wallet.

We took five with FÅNE footwear director, Fane Levy to chat further on the history behind the brand; European inspiration trips; and the future.

Read our interview at Shoe Online HERE.



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Make your fashion DEBUT – Applications now open for Fashion Exposed Sydney 2013…


Melbourne 2012 DEBUT winners, APOM – A part of me

Heading out on your own in a competitive industry can be a daunting prospect for any young entrepreneurial creative. But what if the industry gave you a leg up?

The Fashion Exposed DEBUT competition has played a crucial role in supporting Australia’s emerging fashion designers by exposing their range to thousands of potential buyers, key retailers and media.

Melbourne labels Limedrop and Alexi Freeman both launched their debut collections via the design competition and each have gone on to become successful fashion businesses with international appeal.

The year’s Fashion Exposed Melbourne winner, APOM – A Part of Me recently joined forces with the Sydney DEBUT winner, BRKICH at the So:Me pop­-up space in South Melbourne, as well as selling their range on The Grand Social.


Introduced in Sydney 2006 and instantly celebrated, Debut has quickly earned its reputation as the prestigious industry entry platform and design competition for new fashion and accessory labels at FASHION EXPOSED.

Anticipating its 15th season and celebrating over 160 labels launching their fashion profile at Debut, including Trimapee, Since Grey, Kuwaii, Donna Sgro, as well as last season’s winners Brkich and Ginny & Jude Designs… Debut is the place to be at FASHION EXPOSED – Australasia’s premier fashion trade event co-located with Bags & Accessories and Australian Shoe.

The focus in Sydney 2013 is on Spring/Summer and applications in the categories apparel and accessories are now welcome.

Applications close Friday 30 November 2012 at 5pm AEST. Don’t miss it!

For more information, visit fashionexposed.com

Or download the application form here Debut Syd 2013 – Application Form_LR

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DIGITAL EXPOSED: The Grand Social FASHION EXPOSED 2012



A virtual shop is no longer a “trend” – it’s now become part of everyday retailing. The Grand Social co-founder and co-director, Jean-Claude Abouchar spoke at Fashion Exposed today to show how you can improve your e-commerce presence and incorporate omni-channelling into your retail mix.

Opening its virtual doors in 2008, The Grand Social was the first fashion e-commerce business in the world to host smaller online stores, which are owned and controlled by individual brands. Jean-Claude is co-founder and co-director.

THE GRAND SOCIAL TOP TIPS

We are living in The Democratisation of Fashion. The old rules don’t apply anymore and consumers have changed their buying habits.

1. New Shopping Experiences – Fancy it – part store, blog, wishlist and magazine.

2. Advocates are your sales force – social shopping platforms allow customers to promote your product.

3. The industry isn’t seasonal. People want stuff right now. Online retail is mainstream. Your customers shop globally.

4. Look into Behaviour Based Targeting – deliver personalised content that appeals directly to that target.

5. Real Time Data for decisions – online shopping allows us to understand what is selling and what isn’t performing straight away with accurate data.

6. Connecting with consumers at the right time & saying the right thing will result in increased conversion online.

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