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Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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FOAH – Flower of an Hour



FOAH Flower of an Hour, is the fruit of the friendship between two flowers who met on a bench of the Parisian Sorbonne university, one from the Indian Ocean, the other from the Balkans.

One is Myriam Cazal, a fashion designer from Reunion Island, trained at the ESMOD International School of Paris. The other is Simona Stoeva, a young French-speaking and French-loving Bulgarian girl seeking to create bridges between dancing and architecture, and developing commercial skills working as part of the DIM company.


With a degree in Art History and a solid professional experience, the two friends come together with a common will to stand on their own feet. The love of style and their complicity add up, to give birth to an ambitious, joyful project.

The French designer and the eastern-European ambassador weave their web with determination and decide to create their brand, with their diverse cultures and inspirations, to bring every woman of this world with a glamorous, elegant and sexy product, at a reasonable cost.

FOAH Flower of an Hour debuted their range at the recent Fashion Exposed Sydney.

For more information and stockist inquiries, email Simona Stoeva; [email protected]

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The social season



Just in case you missed the October issue of Ragtrader, our top bloggers told the industry magazine to reveal their favourite AW13 trends after their trip to Fashion Exposed and Premiere Melbourne.

And not surprisingly, DEBUT winners `APOM – A part of me’, rated highly on their hit list as ones to watch.

If you are a talented emerging fashion designer, registrations for the Fashion Exposed Sydney 2013 DEBUT competition are now open.

For all inquiries and to download the registration form, visit fashionexposed.com

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Brkich in the velodrome


Brkich shoot at the Brunswick velodrome

A chance encounter brought three emerging design talents together for one very fashionable celebration. Consecutive winners of the 2012 Fashion Exposed DEBUT Apparel Award – Brkich and Apom (A part of me) – happened to be placed side by side at the recent Melbourne trade event, but while good luck brought them together, a common passion for innovation and design inspired them to collaborate.

The two labels have paired up to collectively launch their Spring Summer 2012/13 ranges at the So:Me pop­-up space in South Melbourne. Brkich will use the event to announce the official launch of her first formal collection, ‘Bright Smoke’.

The two exciting up-and-coming designers gave EXPOSED Online an exclusive preview and insight into their latest SS 13 collections before the So:Me pop-up launch; details on how their individual label aesthetic warrant a shared pop-up; and what lies ahead for the future.

Read our interview HERE.

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Apom DEBUTs on The Grand Social…


Fashion Exposed DEBUT Apparel Award Winner, APOM is the collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.”

Their unique style of vintage meets modern fusion has been widely embraced and applauded, but it’s their tribute to the artist aesthetic, honouring the artisan, that truly sets them apart. APOM promotes all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.

“The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.”

You can shop the above collection at The Grand Social HERE.

Catch our interview with APOM and fellow DEBUT award winner, BRKICH as they team up for So:Me Space in South Melbourne.

For more information, visit apom.net.au

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ELandTINO DEBUT at Fashion Exposed…








It starts out as a typical story of two young fashion students fusing their skills to create their own brand, but that’s where the stereotype ends. After sniffing out the fashion and culture in Melbourne, Elsje Jordan and Stephanie Malatino found a small crack in the retail rainbow and developed ELandTINO, a new genre of alternative evening wear.

The Australian-produced formal wear doesn’t have the flavour of mass production or imitation. It’s completely original. The girls have combined their differing design styles to produce both elegant and flattering gowns as an alternative to street wear.

They have steered clear of the shiny, tacky satins or unwearable ‘alternative’ pieces, to ‘create a harmony of classic unforgettable style complimented by fashion forward colours and genuinely unique embellishments.’

The girls have been chosen as finalists in the Melbourne DEBUT competition held during Fashion Exposed from 26-28 August.

We took five with the designer duo to chat further on their new label, the design inspiration and where they see the label headed in the future.

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