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The social season

November 13, 2012

By admin | Published November 13, 2012



Just in case you missed the October issue of Ragtrader, our top bloggers told the industry magazine to reveal their favourite AW13 trends after their trip to Fashion Exposed and Premiere Melbourne.

And not surprisingly, DEBUT winners `APOM – A part of me’, rated highly on their hit list as ones to watch.

If you are a talented emerging fashion designer, registrations for the Fashion Exposed Sydney 2013 DEBUT competition are now open.

For all inquiries and to download the registration form, visit fashionexposed.com

Posted in Uncategorized | Tagged a part of me, , australian bloggers, , australian fashion bloggers, australian fashion designers, AW13 trends, , blogger, bloggers, cecylia, , debut contestants, debut fashion competition, debut fashion contest, , , emerging design talent, , emerging fashion designer, fashion blog, fashion bloggers, fashion competition, , , , , , fashion exposed 2013, , , , , fashion journal, fashion source, , , fashion trade fair, , fashion trend, favourite trends, industry magazine, , melbourne fashion fair, ragtrade, , ragtrader magazine, , style blogger, , trade, trend alert, , trends to watch | Leave a comment
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Make your fashion DEBUT – Applications now open for Fashion Exposed Sydney 2013…

October 31, 2012

By admin | Published October 31, 2012


Melbourne 2012 DEBUT winners, APOM – A part of me

Heading out on your own in a competitive industry can be a daunting prospect for any young entrepreneurial creative. But what if the industry gave you a leg up?

The Fashion Exposed DEBUT competition has played a crucial role in supporting Australia’s emerging fashion designers by exposing their range to thousands of potential buyers, key retailers and media.

Melbourne labels Limedrop and Alexi Freeman both launched their debut collections via the design competition and each have gone on to become successful fashion businesses with international appeal.

The year’s Fashion Exposed Melbourne winner, APOM – A Part of Me recently joined forces with the Sydney DEBUT winner, BRKICH at the So:Me pop­-up space in South Melbourne, as well as selling their range on The Grand Social.


Introduced in Sydney 2006 and instantly celebrated, Debut has quickly earned its reputation as the prestigious industry entry platform and design competition for new fashion and accessory labels at FASHION EXPOSED.

Anticipating its 15th season and celebrating over 160 labels launching their fashion profile at Debut, including Trimapee, Since Grey, Kuwaii, Donna Sgro, as well as last season’s winners Brkich and Ginny & Jude Designs… Debut is the place to be at FASHION EXPOSED – Australasia’s premier fashion trade event co-located with Bags & Accessories and Australian Shoe.

The focus in Sydney 2013 is on Spring/Summer and applications in the categories apparel and accessories are now welcome.

Applications close Friday 30 November 2012 at 5pm AEST. Don’t miss it!

For more information, visit fashionexposed.com

Or download the application form here Debut Syd 2013 – Application Form_LR

Posted in Uncategorized | Tagged a part of me, alexi freeman, , , , , , , bags and accessories fair, , collection, , , , , design competition, , donna sgro, , , emerging fashion designer, fashion business, fashion competition, , , , , fashion exposed sydney 2013, , ginny & jude designs, international, kuwaii, limedrop, , , , since grey, spring, spring summer 2013, summer, , sydney 2013, trimapee | Leave a comment
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Brkich in the velodrome

September 27, 2012

By admin | Published September 27, 2012


Brkich shoot at the Brunswick velodrome

A chance encounter brought three emerging design talents together for one very fashionable celebration. Consecutive winners of the 2012 Fashion Exposed DEBUT Apparel Award – Brkich and Apom (A part of me) – happened to be placed side by side at the recent Melbourne trade event, but while good luck brought them together, a common passion for innovation and design inspired them to collaborate.

The two labels have paired up to collectively launch their Spring Summer 2012/13 ranges at the So:Me pop­-up space in South Melbourne. Brkich will use the event to announce the official launch of her first formal collection, ‘Bright Smoke’.

The two exciting up-and-coming designers gave EXPOSED Online an exclusive preview and insight into their latest SS 13 collections before the So:Me pop-up launch; details on how their individual label aesthetic warrant a shared pop-up; and what lies ahead for the future.

Read our interview HERE.

Posted in Uncategorized | Tagged a part of me, , , collection, , , , , exposed online, , fashion collection, , fashion market, , market, pop up, preview, so:me space, south melbourne, | Leave a comment
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Apom DEBUTs on The Grand Social…

September 25, 2012

By admin | Published September 25, 2012


Fashion Exposed DEBUT Apparel Award Winner, APOM is the collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.”

Their unique style of vintage meets modern fusion has been widely embraced and applauded, but it’s their tribute to the artist aesthetic, honouring the artisan, that truly sets them apart. APOM promotes all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.

“The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.”

You can shop the above collection at The Grand Social HERE.

Catch our interview with APOM and fellow DEBUT award winner, BRKICH as they team up for So:Me Space in South Melbourne.

For more information, visit apom.net.au

Posted in Uncategorized | Tagged a part of me, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment
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WATCH Cecylia.com chat to DEBUT winners A PART OF ME at FASHION EXPOSED 2012

August 29, 2012

By admin | Published August 29, 2012



We are thrilled to announce the winners of the Fashion Exposed DEBUT competition are Melbourne label, A Part of Me.

APOM is a collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world”.

This short video shot by local style blogger and Fashion Exposed media partner, Cecylia.com discusses how the girls came to work together after graduating from the Whitehouse Institute; how each of the garments from the collection tell a story and are inspired by childhood storybooks; and their aim to make each piece from APOM connect with the wearer and the maker.

Their website states:

APOM likes to promote all those involved in the creation of each garment, from the artist who creates the prints, to the manufacturers that construct each piece locally in Melbourne.

The aim is to empower the wearer to be informed on the life of a garment, to develop an awareness of the hand of the maker, and develop an attachment to the garment that transcends the notion of clothing itself.

APOM stands for what the duo believes in. They want their clothes to become a part of the wearer and part of the APOM story.

Congratulations again to APOM for taking out the award for Best Apparel.

See more of their work at, apom.net.au

Posted in Uncategorized | Tagged , a part of me, , blogger, cecylia, cecylia.com, , connect, , , debut fashion competition, , fashion award, , , , , , fashion exposed debut, , , , , handcrafted, , maker, manufacturer, , melbourne blogger, , , , , , , , , , , style blogger, , , , , , wearer, whitehouse institute, winner, | Leave a comment
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